Digital Marketing Manager

Location: New York, NY; hybrid schedule with 3 days per week in the office and up to 2 remote days per week

Salary: $75,000–$90,000 per year in New York

Company

hirify.global operates brands and consumer relationship programs, including newsletters, notifications, lifecycle marketing, and paid membership products.

What you will do

• Execute and project-manage email and onsite marketing campaigns across awareness, signup, onboarding, engagement, and retention.
• Coordinate cross-channel campaign deployment across email, websites, and browser notifications.
• Manage creative briefs, asset trafficking, approvals, campaign QA, testing, scheduling, and documentation.
• Set up tracking links and UTMs and coordinate campaign tagging with product and engineering teams.
• Monitor campaign KPIs using Piano, Looker, Iterable, and related dashboards.
• Identify insights, propose A/B tests, and recommend optimizations to improve acquisition, engagement, retention, and renewal rates.

Requirements

• Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
• At least 5 years of hands-on experience in direct marketing, lifecycle marketing, consumer marketing, or CRM, preferably for subscription-based products.
• Experience managing end-to-end campaign execution, including briefing, QA, deployment, and performance tracking.
• Knowledge of onsite targeting, segmentation, campaign optimization, and performance analysis.
• Familiarity with Piano, Wunderkind, Digioh, Braze, Iterable, or similar tools.
• Strong organization, attention to detail, communication skills, and ability to work in a matrixed cross-functional environment.

Culture & Benefits

• Collaborative work with marketing, copywriting, editorial, design, brand, product, and engineering teams.
• Unlimited paid time off, 10–12 paid holidays, and paid parental leave.
• Medical, dental, vision, prescription drug, life, disability, health savings, and flexible spending benefits.
• 401(k) savings plan with company matching, tuition reimbursement, commuter benefits, and family care support.
• Approximately 5% travel required.