Director of Demand Generation (AI)

Location: Chicago, IL; hybrid

Salary: $120K–$180K annually, plus equity and bonus opportunities

Company

hirify.global develops AI-driven computer vision technology that improves workplace safety and operational efficiency for enterprise customers.

What you will do

• Own the North American demand-generation strategy, including digital campaigns, ABM, field events, webinars, and partner programs.
• Build and optimize paid search, paid social, SEO/content distribution, and marketing automation campaigns.
• Run account-based experience programs for manufacturing, supply chain, warehousing, and logistics segments.
• Align with Sales Development and Field Sales on lead-management SLAs, handoffs, ICP targeting, and pipeline attribution.
• Build dashboards with RevOps to track funnel performance, channel efficiency, and pipeline influence.
• Manage a growing team, external agencies, and the demand-generation budget.

Requirements

• 7–10 years of B2B demand-generation experience, including at least 3 years in a senior or lead role owning pipeline targets.
• Hands-on experience managing paid search and paid social, building HubSpot workflows, and analyzing funnel performance.
• Proven experience building inbound pipeline through SEO, content, paid media, and automation.
• Experience with account-based marketing programs using 6sense or an equivalent platform.
• Hands-on proficiency with Salesforce, HubSpot, 6sense, and LinkedIn Campaign Manager.
• Strong analytical skills and the ability to communicate performance to senior stakeholders.

Nice to have

• Industrial or enterprise SaaS marketing experience.
• Experience marketing to operations, EHS, risk, or supply chain buyers.
• Interest in applying AI tools to campaign development, targeting, personalization, and optimization.

Culture & Benefits

• Health, dental, and vision insurance.
• Paid parental leave and paid time off.
• Equity Incentive Plan.
• Daily in-office meals, company events, and team-building activities.
• 401(k), HSA options, and a pre-tax commuter card.