Global Demand Generation Manager

Location: Hybrid in New York City or Boston, United States; all other locations are not being considered

Salary: $140,000–$160,000 per year, with potential equity and additional benefits

Company

hirify.global is a global cybersecurity scale-up that helps enterprises detect secrets, prioritize credential exposure remediation, and prevent new exposure across code, systems, and AI.

What you will do

• Plan, launch, and optimize multi-channel demand generation campaigns across LinkedIn, Google, programmatic advertising, content syndication, webinars, and outbound email.
• Manage campaign-level paid media budgets, bids, audiences, and creative to achieve CAC and pipeline targets.
• Build and execute ABM programs for Fortune 500 and mid-market enterprise accounts in partnership with Sales and RevOps.
• Design lead nurture flows, define BDR handoff criteria and SLAs, and improve lead scoring and segmentation.
• Own weekly and quarterly reporting on campaign performance, channel efficiency, and pipeline contribution.
• Share campaign insights with the broader marketing team to guide investment decisions.

Requirements

• Solid B2B marketing experience, including substantial demand generation or growth marketing experience.
• Hands-on experience running and optimizing LinkedIn Ads, Google Ads, and programmatic campaigns against pipeline goals.
• Experience executing ABM programs for enterprise accounts.
• Proficiency with HubSpot, Marketo, or an equivalent marketing automation platform.
• Strong data analysis and campaign attribution skills, including pipeline measurement.
• Experience partnering with Sales and BDR teams, plus a background in cybersecurity or an adjacent technical category such as developer tools, cloud security, DevOps, or IAM.

Nice to have

• Experience with intent data platforms such as 6sense, Demandbase, or Bombora.
• Familiarity with AppSec or IAM tooling.
• Hands-on experience with Clay, Apollo, ZoomInfo, or similar GTM tools.
• Experience running content syndication programs and evaluating vendors.
• Experience at an enterprise company scaling to $50M–$100M ARR.

Culture & Benefits

• 25 days of PTO and 10 public holidays.
• Health, dental, and vision insurance with 80% coverage for employees and families.
• Fully paid short-term and long-term disability insurance.
• Travel policy covering annual off-sites, up to $300 for home office setup, and a $70 monthly remote work stipend.
• Talkspace access, pre-tax commuter plan, and 401(k) with a 3% match.
• Inclusive workplace focused on appreciation, belonging, growth, and purpose.

Hiring process

• Recruiter screening call.
• Interview with the Director of Demand Generation, strategic business case, and CMO interview.
• Final CEO interview followed by reference checks.