Director, Demand Generation (Cybersecurity)

Location: Hybrid in New York City, United States; all other locations are not being considered.

Salary: $220,000–$250,000 per year, with potential additional equity and benefits.

Company

hirify.global is a global cybersecurity scale-up that helps enterprises detect, remediate, and prevent credential exposure across code, systems, and AI.

What you will do

• Set the demand generation strategy across paid, organic, ABM, PLG-to-enterprise, content syndication, webinars, and direct outreach.
• Own pipeline targets, account-based programs, channel investment, CAC, funnel conversion, and marketing-to-BDR handoff processes.
• Develop the US security event portfolio, including RSA, Black Hat, ISACs, executive events, workshops, and practitioner community programs.
• Lead GTM technology decisions covering intent data, enrichment, automation, attribution, and AI-native personalization tools.
• Translate ARR ambitions into quarterly marketing plans and report pipeline performance and strategic recommendations to the CMO and executive committee.
• Manage, coach, and recruit a cross-functional team spanning Demand Generation, Field Marketing, and GTM Engineering.

Requirements

• 10+ years of B2B marketing experience, including demand generation, growth, or integrated marketing leadership.
• Experience in cybersecurity or a closely adjacent technical category.
• Proven ownership of pipeline targets and enterprise revenue outcomes.
• Experience managing cross-functional marketing teams, including demand generation and field marketing.
• Strong understanding of enterprise GTM motions, multi-touch ABM, sales and marketing alignment, BDR programs, and full-funnel conversion.
• Ability to combine strategic planning with hands-on campaign execution and collaborate with senior Sales, Finance, GTM, and RevOps leaders.

Nice to have

• Experience marketing to technical and executive audiences.
• Familiarity with AppSec or IAM tooling.
• GTM engineering experience with Clay, HubSpot, or custom automation stacks.
• Experience scaling an enterprise company to $100M+ ARR.
• International team management experience.

Culture & Benefits

• 25 days of paid time off and 10 public holidays.
• Health, dental, and vision insurance with 80% coverage for employees and families.
• Short- and long-term disability insurance fully covered by the company.
• Travel policy covering annual off-sites, plus a $300 home-office setup allowance.
• $70 monthly remote-work stipend, Talkspace access, pre-tax commuter plan, and 401(k) with a 3% match.
• Inclusive and equitable workplace focused on appreciation, belonging, growth, and purpose.

Hiring process

• Initial screening video call.
• Interview with the CMO followed by a strategic business case.
• Final CEO interview and references check.