Senior Account Based Marketing Manager (SaaS)
ΠΡΡΡ & Π‘ΠΎΠΏΡΠΎΠ²ΠΎΠ΄
ΠΠ»Ρ ΠΌΡΡΡΠ° Ρ ΡΡΠΎΠΉ Π²Π°ΠΊΠ°Π½ΡΠΈΠ΅ΠΉ Π½ΡΠΆΠ΅Π½ Plus
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ Π²Π°ΠΊΠ°Π½ΡΠΈΠΈ
Location: San Francisco, California; hybrid work with an average of 2 days per week in the local office
Base salary: $122,200β$139,000 USD per year, plus equity and benefits.
Company
provides an employee experience platform that helps more than 6,000 companies improve employee engagement, performance management, and team development.
What you will do
- Lead the global ABM program for upper Commercial and Enterprise segments to accelerate pipeline, new-logo acquisition, and customer expansion.
- Design and execute multi-tiered 1:few industry and account campaigns alongside programmatic 1:many campaigns.
- Own 6sense as the strategic marketing platform owner, including segmentation, intent keywords, and automated orchestration playbooks.
- Partner with Sales, Regional Marketing, RevOps, SDR, and analytics teams to align programs with global and local revenue goals.
- Oversee personalized content and messaging across email, executive events, paid media, and conversational marketing.
- Research markets, industries, accounts, and buying triggers, then translate insights into ABM playbooks and measurement frameworks.
Requirements
- 6+ years of marketing experience focused on demand generation, enterprise campaigns, or vertical marketing.
- 3+ years of dedicated Account-Based Marketing experience in a B2B SaaS environment.
- Experience designing and scaling 1:few and 1:many ABM programs that drive net-new ARR and customer expansion.
- Strong analytical skills, including translating data from Looker and Salesforce into executive-ready reports and program improvements.
- Strong communication, storytelling, stakeholder influence, and cross-functional collaboration skills in a matrixed environment.
- Strategic, proactive, adaptable, and focused on revenue, deal velocity, and pipeline quality.
Nice to have
- Experience with ABM orchestration platforms; 6sense certification is highly preferred.
- Experience with Salesforce, HubSpot or Marketo, CMS platforms, and Looker.
- Experience launching industry-specific ABM programs from scratch.
- A strong experimentation and continuous-feedback mindset.
Culture & Benefits
- Hybrid office model designed to support in-person connection and collaboration.
- Equity through the Employee Share Option Program.
- Learning programs, coaching, quarterly refresh days, and an extended end-of-year break.
- Monthly wellbeing and lifestyle allowance, inclusive parental leave from day one, and five annual social impact days.
- MacBook and home workspace setup budget.
- Medical insurance for employees and families in the US and UK.
ΠΡΠ΄ΡΡΠ΅ ΠΎΡΡΠΎΡΠΎΠΆΠ½Ρ: Π΅ΡΠ»ΠΈ ΡΠ°Π±ΠΎΡΠΎΠ΄Π°ΡΠ΅Π»Ρ ΠΏΡΠΎΡΠΈΡ Π²ΠΎΠΉΡΠΈ Π² ΠΈΡ ΡΠΈΡΡΠ΅ΠΌΡ, ΠΈΡΠΏΠΎΠ»ΡΠ·ΡΡ iCloud/Google, ΠΏΡΠΈΡΠ»Π°ΡΡ ΠΊΠΎΠ΄/ΠΏΠ°ΡΠΎΠ»Ρ, Π·Π°ΠΏΡΡΡΠΈΡΡ ΠΊΠΎΠ΄/ΠΠ, Π½Π΅ Π΄Π΅Π»Π°ΠΉΡΠ΅ ΡΡΠΎΠ³ΠΎ - ΡΡΠΎ ΠΌΠΎΡΠ΅Π½Π½ΠΈΠΊΠΈ. ΠΠ±ΡΠ·Π°ΡΠ΅Π»ΡΠ½ΠΎ ΠΆΠΌΠΈΡΠ΅ "ΠΠΎΠΆΠ°Π»ΠΎΠ²Π°ΡΡΡΡ" ΠΈΠ»ΠΈ ΠΏΠΈΡΠΈΡΠ΅ Π² ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΡ. ΠΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅ Π² Π³Π°ΠΉΠ΄Π΅ β