SEO Content Marketer (Fintech)

Location: Hybrid, Toronto, Canada

Company

hirify.global provides an AI operating and decisioning system for financial services, supporting workflows such as customer onboarding, insurance underwriting, quoting, account openings, and advisor transitions.

What you will do

• Own the SEO content strategy across wealth management and insurance, including topic, keyword, and buyer-intent research.
• Research, write, and publish pillar pages, solution and use-case pages, comparison content, and blog posts.
• Optimize existing pages, site structure, internal linking, and on-page elements to increase rankings, organic traffic, and conversions.
• Work with product, design, founders, and go-to-market teams to turn customer workflows into credible content for financial-services audiences.
• Track rankings, traffic, and pipeline performance and use the data to refine the strategy.
• Help shape hirify.global’s presence in AI-driven and answer-based search.

Requirements

• 3+ years of experience in SEO and content marketing, ideally for B2B SaaS, fintech, or financial-services audiences.
• Strong writing skills and the ability to explain technical or regulated subject matter clearly and credibly.
• End-to-end knowledge of modern SEO, including keyword and intent research, on-page optimization, content structure, internal linking, and technical fundamentals.
• Experience with Ahrefs, Semrush, Google Search Console, and analytics platforms.
• Ability to take topics from research through publication and ranking with limited oversight.

Nice to have

• Direct experience writing about wealth management, insurance, lending, or payments.
• Familiarity with AI-driven and answer-based search.
• Hands-on experience building and shipping marketing pages in Webflow.

Culture & Benefits

• Competitive compensation and equity.
• Health, dental, and vision coverage.
• Unlimited paid time off.
• Downtown Toronto office with snacks and lunches.
• Supportive, low-ego environment focused on ownership and growth.
• Company offsite for team connection and recharge.