Marketing Operations Manager (AI)

Location: Waterloo, Ontario, Canada; hybrid workplace

Company

Marketing organization responsible for developing programs across the marketing funnel to drive demand and create opportunities for a global sales team.

What you will do

• Manage the health, configuration, integrations, and performance of the marketing technology stack in partnership with Business Systems.
• Recommend, prioritize, present, and execute operational improvements with cross-functional stakeholders.
• Support Account-Based Marketing programs, including account targeting, segmentation, buying group structures, and engagement measurement.
• Implement standards and best practices for marketing systems, workflows, and data usage across teams.
• Evolve the trial provisioning process for consistent, scalable, easy-to-manage, and multi-language trial journeys.
• Automate workflows, introduce AI-assisted processes, manage tooling rollouts and licenses, and coordinate vendor purchasing and renewals.

Requirements

• 5–7 years of cross-functional experience working with Marketing, Business Systems, and Sales Enablement teams.
• Hands-on experience managing marketing automation, ABM platforms, and sales engagement tools.
• Strong organizational and project management skills with the ability to manage multiple initiatives, priorities, and stakeholders.
• Ability to identify operational gaps, design new ways of working, and build processes from the ground up.
• Curiosity about AI and willingness to adopt new marketing strategies and tactics.
• Familiarity with Salesforce, Demandbase, Marketing Cloud, Qualified, Salesloft, ZoomInfo, ON24, Cvent, and AI solutions.

Nice to have

• Experience supporting ABM programs, including account segmentation, buying groups, and account-level engagement or intent reporting.
• Experience with vendor evaluation, contract renewals, or procurement processes.
• Exposure to AI pilots or experimentation involving research tools, chatbots, automation agents, or predictive insights.

Culture & Benefits

• Values emphasize care, accountability, dedication to customers, and continuous evolution.
• Focus on continuous learning and professional development.
• Commitment to a diverse, inclusive, and accessible workplace.
• Employment offers are contingent on satisfactory completion of a background check.

Hiring process

• Accommodation is available throughout the hiring process upon request.
• Background checks are conducted in accordance with applicable laws.