Manager Digital Marketing Automation

Location: Toronto office with a flexible hybrid schedule; the work location is 483 Bay Street until approximately late 2026, then 3 Robert Speck Parkway in Mississauga. Current work authorization for Canada is required.

Salary: Total annual cash compensation of $146,000–$164,000 CAD, including base salary and target discretionary bonus.

Company

hirify.global provides investment portfolios and financial services to individual and institutional investors.

What you will do

• Lead the team responsible for Fidelity’s digital channels, marketing automation, sales enablement platforms, and marketing technology operations.
• Own marketing automation and sales enablement strategies, platform roadmaps, audience segmentation, and personalized customer journeys.
• Plan, build, launch, and measure lead nurture, re-engagement, onboarding, fund launch, and other digital campaigns.
• Develop lead-scoring rules, automate content and campaigns, and maintain best practices for list management, data quality, optimization, and troubleshooting.
• Track campaign, website, and digital performance metrics; use analytics, A/B testing, and database segmentation to improve results.
• Advise Marketing and technology stakeholders on automation, AI, digital execution, business requirements, and new marketing initiatives.

Requirements

• 5+ years of in-depth marketing automation experience, with Marketo preferred.
• 3+ years of experience managing and developing a high-performing marketing team.
• Experience with CRM platforms, preferably Salesforce, and sales enablement tools such as Seismic.
• Adobe Analytics certification; Marketo Certified Expert status is preferred.
• Strong analytical, critical-thinking, problem-solving, communication, organizational, and project-management skills.
• Current authorization to work in Canada is required.

Nice to have

• Experience with Google Analytics, Adobe Analytics, Tableau, or other digital analytics platforms.
• Advanced knowledge of email, webinars, SEM/SEO, display, social, and event marketing.
• Database administration experience.
• Knowledge of website personalization tools such as Adobe Target.

Culture & Benefits

• Flexible working arrangements and a hybrid working environment.
• RRSP contributions after six months of employment, with no employee matching required.
• Employer-paid health benefits from the first day, including up to $6,000 annually for mental health services and therapy.
• Parental leave top-up to 100% of salary for 25 weeks and generous paid time off.
• Up to $650 for home office equipment, professional development courses, tuition reimbursement, and diversity and inclusion programs.