Manager Digital Marketing Automation (Fintech)

TL;DR

Manager Digital Marketing Automation (Fintech): Create personalized customer experiences through marketing automation and sales enablement strategies with an accent on campaign planning, execution, and optimization using AI and data insights. Focus on developing audience segments, lead scoring, A/B testing, and cross-team collaboration to drive sales and brand awareness.

Location: Flexible hybrid schedule at 483 Bay Street, Toronto until late 2026, then 3 Robert Speck Parkway, Mississauga. Current work authorization for Canada is required for all openings.

Salary: Base $146,000–$164,000 + discretionary performance bonus + RRSP contributions.

Company

Privately owned financial services firm helping Canadian investors with investment portfolios and services for over 35 years, embracing innovation and growth.

What you will do

• Lead team in developing and maintaining digital channels, marketing automation, and sales enablement platforms.
• Own marketing automation roadmap, execute campaigns, create audience segments, and optimize performance using data and AI.
• Collaborate with Sales, Marketing, Analytics, and IS to design personalized customer journeys and end-to-end campaign execution.
• Develop lead nurture, re-engagement, and fund launch campaigns; refine lead scoring and best practices.
• Produce reporting, track metrics, leverage analytics for strategies, and scale best practices like A/B testing.
• Act as SME for automation, AI, and digital execution; define requirements and research industry trends.

Requirements

• Current work authorization for Canada.
• University degree in Marketing, Business, Arts, Math, IT, Engineering or equivalent.
• 5+ years in marketing automation (Marketo preferred), 3+ years managing high-performing marketing teams.
• Experience with CRMs (Salesforce preferred), sales enablement (Seismic), Adobe Analytics certified.
• Strong critical thinking, problem-solving, creative thinking, communication, multitasking, project management, and analytical skills.

Nice to have

• Digital analytics platforms (Google Analytics, Adobe Analytics, Tableau).
• Advanced knowledge of multi-channel marketing (email, webinars, SEM/SEO, display, social, events).
• Database administration and website personalization tools (Adobe Test and Target).

Culture & Benefits

• Flexible working: 100% remote, hybrid, or in-office options.
• Comprehensive health benefits from day one (100% employer-paid, up to $6000 for mental health).
• Parental leave top-up to 100% salary for 25 weeks; generous time off + 2 volunteer days.
• RRSP contributions (no matching required after 6 months); up to $650 home office equipment.
• Professional development: 11,000+ courses, tuition reimbursement, designation rewards.
• Diversity programs, Employee Resource Groups; named Canada's Top 100 Employers multiple years.