Group Manager, Desktop Migrators Leader - Mid-Market Demand Generation (B2B SaaS)

Location: Mountain View, California, United States

Base pay: $213,500–$289,000 per year, with potential bonus, equity rewards, and benefits.

Company

hirify.global is a global financial technology platform serving approximately 100 million customers through products including TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own the strategy, planning, execution, and optimization of integrated demand-generation programs for the Desktop Migration motion.
• Drive MQL-to-SQL-to-opportunity progression and pipeline creation across inbound, lifecycle, account-based, partner-led, paid, owned, and field marketing channels.
• Build quarterly and annual demand plans covering segmentation, targeting, channel mix, messaging, and release-driven campaign calendars.
• Manage funnel performance, analyze conversion and drop-off points, improve forecast accuracy, and prioritize high-impact investments.
• Develop personalized marketing programs for managed and at-risk accounts to increase migration conversion and migrator retention.
• Guide creative development and channel roadmaps around product parity, migration confidence, onboarding, and solution selling.

Requirements

• Seasoned B2B SaaS demand-generation or growth leadership experience with accountability for pipeline impact, ROI, and go-to-market alignment.
• Experience with base modernization, migration, and/or retention motions and with turning product releases into demand programs.
• Proven ability to lead integrated quarterly and annual demand plans across segmentation, targeting, channels, and messaging.
• Strong fluency across lifecycle and email marketing, webinars and events, paid media, content, IPD, accountant and partner channels.
• Account-based marketing or ABX experience, including intent data, AI-powered targeting, and marketing automation.
• Data-driven approach with expertise in funnel conversion, CAC, cost per SQO, migration and retention KPIs, forecast accuracy, Salesforce, and marketing dashboards.

Culture & Benefits

• Competitive compensation with pay-for-performance rewards.
• Potential cash bonus, equity rewards, and benefits under applicable plans and programs.
• Compensation is based on job-related knowledge, skills, experience, and work location.
• Regular pay-equity comparisons across ethnicity and gender categories.