Marketing Specialist - Digital Marketing (Assistant Vice President)

Location: Singapore

Company

hirify.global is a global private bank operating within OCBC Group’s international network.

What you will do

• Develop and execute SEO and GEO strategies, roadmaps, keyword research, competitor benchmarking, and search opportunity analysis.
• Optimise website content, metadata, internal linking, crawlability, indexing, site health, and technical SEO elements.
• Own web analytics platforms including GA4 and Adobe Analytics, maintaining KPI dashboards and performance reports.
• Analyse traffic, engagement, user behaviour, customer journeys, and conversion performance to recommend improvements.
• Oversee website publishing and content optimisation across digital properties, coordinating with content owners, product teams, developers, vendors, agencies, and Legal & Compliance stakeholders.
• Conduct SEO and content audits while maintaining accessibility, security, quality, service-level, brand, and regulatory standards.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field.
• At least 5 years of experience in SEO, web analytics, and website management.
• Experience managing enterprise websites and CMS platforms.
• Strong technical SEO, on-page SEO, and GEO expertise.
• Advanced knowledge of GA4 and Adobe Analytics, plus familiarity with HTML, CSS, JavaScript, CRM integrations, and tag management tools.
• Strong analytical, project management, stakeholder management, communication, influencing, governance, and continuous improvement skills.

Nice to have

• Experience in banking, wealth management, or another regulated industry.
• Experience working with development teams, web vendors, and digital agencies.

Culture & Benefits

• Culture focused on openness, teamwork, and fairness.
• Professional and personal development programmes.
• Attractive remuneration and non-financial benefits.
• Development opportunities within OCBC Group’s global network of subsidiaries and offices.