Manager, Marketing Operations Manager, Marketing Operations

Location: Singapore

Company

Airwallex is a global payments and financial platform providing business accounts, payments, spend management, treasury, and embedded finance solutions.

What you will do

• Design, build, and execute B2B marketing campaigns in Marketo, including email templates, workflows, segmentation, and automation rules.
• Create landing pages from existing templates and apply email and landing page best practices.
• Build and activate target-account audiences across Demandbase, Hightouch, Salesforce, Marketo, LinkedIn, Google Ads, and Meta Ads.
• Develop lead nurturing, drip campaigns, and triggered communications in Marketo.
• Support regional Marketing and Sales teams with Marketo, Salesforce, Outreach, and Hightouch.
• Ensure ABM activities comply with GDPR and internal security policies.

Requirements

• 5+ years of experience with marketing automation tools and CRM systems, especially in B2B environments.
• Experience deploying successful ABM campaigns with Marketing and Sales teams.
• Strong analytical, communication, collaboration, and attention-to-detail skills.
• Hands-on knowledge of HTML, CSS, JavaScript, email design, landing pages, and email campaigns.
• Experience with MarTech platforms such as Marketo, Mutiny, Outreach, Contentful, or similar tools.
• Portfolio required, showcasing relevant landing pages, email campaigns, or other digital marketing assets.

Nice to have

• Experience with Hightouch or a similar CDP.
• Adobe Marketo Engage certification and basic SQL skills.

Culture & Benefits

• Work with a global Marketing team focused on brand awareness, customer engagement, and data-driven growth.
• Collaborate with Marketing and Sales teams across regions.
• Operate in a fast-paced environment with ownership of complex, high-visibility initiatives.
• Use AI and first-principles thinking to solve problems and improve execution.