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1 час назад

Customer Marketing Manager (B2B Technology)

Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
junior
Английский
b2
Страна
US/Canada
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Customer Marketing Manager (B2B Technology): Building insight-led lifecycle and customer marketing campaigns that drive adoption, cross-sell, upsell, and incremental revenue through email, customer portals, Slack, and other owned channels with an accent on segmentation, reusable campaign assets, and CSM/AM enablement. Focus on identifying adoption signals, prioritizing target accounts, executing non-paid campaigns, and measuring conversion, product adoption, and revenue impact.

Location: Remote, ideally in the US or Canada, with preference for EST or CST time zones

Company

hirify.global is a global technology company providing cloud intelligence and human expertise to help cloud-driven organizations manage multicloud environments, improve efficiency, and support business growth.

What you will do

  • Partner with Customer Success, Account Management, Product, Product Marketing, and Data/Analytics teams to identify usage signals, adoption patterns, and accounts likely to adopt new products or services.
  • Build segmented customer marketing campaigns for product and service launches, onboarding milestones, usage thresholds, and renewal windows.
  • Create reusable toolkits, email sequences, talk tracks, and always-on campaigns that CSMs and AMs can activate independently.
  • Develop and execute lifecycle, adoption, and revenue-focused marketing through email, customer portals, Slack, communities, in-app messaging, newsletters, and webinars.
  • Support CSM and AM enablement by providing campaign resources, gathering field feedback, and sharing performance data.
  • Measure incremental revenue, engagement, conversion, product adoption, and campaign reuse, then refine targeting and channel mix.

Requirements

  • 2–3 years of experience in B2B marketing, with a strong foundation in campaign marketing, particularly email.
  • Experience with owned and alternate customer channels such as customer portals, Slack or community platforms, lifecycle email, and in-app messaging.
  • Experience in the B2B technology sector.
  • Ability to use customer data and insights to target and prioritize campaigns.
  • Comfort working hands-on to build and execute marketing campaigns.
  • Ability to work remotely from the US or Canada, ideally during EST or CST hours.

Nice to have

  • Customer marketing experience.
  • Experience creating reusable campaigns rather than one-time launches.
  • Experience partnering closely with CSM and AM teams.

Culture & Benefits

  • Remote work with flexible scheduling designed to support work-life balance.
  • Unlimited vacation and flexible working options.
  • Health insurance and parental leave.
  • Employee stock option plan and home office allowance.
  • Professional development stipend and peer recognition program.
  • Inclusive, equitable, and diverse workplace culture.

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