1 час назад
Customer Marketing Manager (B2B Technology)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Customer Marketing Manager (B2B Technology): Building insight-led lifecycle and customer marketing campaigns that drive adoption, cross-sell, upsell, and incremental revenue through email, customer portals, Slack, and other owned channels with an accent on segmentation, reusable campaign assets, and CSM/AM enablement. Focus on identifying adoption signals, prioritizing target accounts, executing non-paid campaigns, and measuring conversion, product adoption, and revenue impact.
Location: Remote, ideally in the US or Canada, with preference for EST or CST time zones
Company
is a global technology company providing cloud intelligence and human expertise to help cloud-driven organizations manage multicloud environments, improve efficiency, and support business growth.
What you will do
- Partner with Customer Success, Account Management, Product, Product Marketing, and Data/Analytics teams to identify usage signals, adoption patterns, and accounts likely to adopt new products or services.
- Build segmented customer marketing campaigns for product and service launches, onboarding milestones, usage thresholds, and renewal windows.
- Create reusable toolkits, email sequences, talk tracks, and always-on campaigns that CSMs and AMs can activate independently.
- Develop and execute lifecycle, adoption, and revenue-focused marketing through email, customer portals, Slack, communities, in-app messaging, newsletters, and webinars.
- Support CSM and AM enablement by providing campaign resources, gathering field feedback, and sharing performance data.
- Measure incremental revenue, engagement, conversion, product adoption, and campaign reuse, then refine targeting and channel mix.
Requirements
- 2–3 years of experience in B2B marketing, with a strong foundation in campaign marketing, particularly email.
- Experience with owned and alternate customer channels such as customer portals, Slack or community platforms, lifecycle email, and in-app messaging.
- Experience in the B2B technology sector.
- Ability to use customer data and insights to target and prioritize campaigns.
- Comfort working hands-on to build and execute marketing campaigns.
- Ability to work remotely from the US or Canada, ideally during EST or CST hours.
Nice to have
- Customer marketing experience.
- Experience creating reusable campaigns rather than one-time launches.
- Experience partnering closely with CSM and AM teams.
Culture & Benefits
- Remote work with flexible scheduling designed to support work-life balance.
- Unlimited vacation and flexible working options.
- Health insurance and parental leave.
- Employee stock option plan and home office allowance.
- Professional development stipend and peer recognition program.
- Inclusive, equitable, and diverse workplace culture.
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