Manager, Lifecycle Marketing (SaaS)

Location: Hybrid, onsite three days per week (Tuesday–Thursday) at the Downtown Boston, MA office, United States

Salary: $135,000–$165,000 USD annual base salary, plus eligibility for a target bonus

Company

hirify.global builds enterprise service software powered by AI for employee and customer experience operations.

What you will do

• Own lifecycle and nurture strategy and journey frameworks for the Employee Experience product family and the 501+ employee enterprise segment.
• Align lifecycle programs with ABM tiering, paid marketing, digital marketing, content, product, and sales motions.
• Lead the development of first-, middle-, and last-touch multi-touch attribution models with tooling and analytics partners.
• Manage and develop a lifecycle marketing team, assigning program ownership and tracking KPIs.
• Build nurture programs that move leads through the funnel into pipeline and support expansion and cross-sell initiatives.
• Manage lifecycle budgets and target tracking for the marketing pod.

Requirements

• 8–10+ years of B2B marketing experience, including substantial lifecycle or nurture marketing experience at a global SaaS company.
• Experience building or scaling lifecycle programs for an enterprise ICP, preferably with ABM-tiered account models.
• Hands-on experience with marketing automation and CRM platforms, including Marketo and Salesforce, scoring models, triggers, and data synchronization.
• Working knowledge of multi-touch attribution and marketing analytics.
• People management experience or readiness to lead a first direct-report team.
• Strong cross-functional collaboration skills and familiarity with email deliverability, segmentation, and personalization.

Culture & Benefits

• Inclusive workplace focused on diverse teams and equal opportunity.
• Flexible thinking and opportunities for career growth.
• Target bonus eligibility in addition to the annual base salary.
• Work in a hybrid environment from the Boston office.