Customer Lifecycle Marketing Manager (CRM)

Location: Global; hybrid workplace

Company

hirify.global is an off-grid solar energy company combining solar products, appliances, PAYG financing, fintech, and field operations to expand energy access.

What you will do

• Own and oversee the global Customer Lifecycle Marketing and CRM strategy across onboarding, activation, engagement, retention, cross-sell, upsell, renewal, and win-back.
• Plan, execute, and optimize CRM campaigns across WhatsApp, SMS, Email, RCS, push notifications, and in-app messaging.
• Design automated, trigger-based customer journeys using behavioral, transactional, and demographic data.
• Manage CRM and marketing automation platforms, configure segments, journeys, triggers, campaigns, and workflows, and support new channel integrations.
• Establish campaign measurement frameworks, dashboards, cohort reporting, and continuous experimentation programs.
• Partner with Product, Engineering, Business Intelligence, Brand, Sales, Customer Success, and Digital Marketing teams to deliver scalable lifecycle campaigns.

Requirements

• 8–12 years of experience in Customer Lifecycle Marketing, CRM, or Marketing Automation.
• Hands-on experience managing CRM campaigns across WhatsApp, Email, SMS, and RCS.
• Experience with CleverTap, MoEngage, Salesforce Marketing Cloud, Adobe Campaign, Braze, or equivalent platforms.
• Expertise in customer journey design, lifecycle automation, customer segmentation, retention marketing, and personalization.
• Experience with campaign measurement, reporting, performance optimization, A/B testing, APIs, CRM integrations, event tracking, and customer data flows.
• Experience partnering with Product and Engineering teams to implement MarTech solutions.

Culture & Benefits

• Professional growth in a rapidly expanding, high-social-impact industry.
• Open-minded and collaborative culture focused on innovation and social impact.
• Multicultural environment with colleagues from different geographies, nationalities, and backgrounds.
• Structured learning and development programs through the hirify.global Center for Leadership.
• Commitment to a diverse and inclusive workplace.

Hiring process

• Candidate case study.