Senior Customer Marketing Communications Specialist

TL;DR

Senior Customer Marketing Communications Specialist (Marketing): Coordinate and execute customer-facing communications across newsletters, product updates, events, webinars, and engagement campaigns with an accent on cross-functional alignment and customer-centric messaging. Focus on managing communication calendars, translating product/technical information into customer-friendly content, and using AI-powered tools to improve content creation, planning, reporting, and marketing efficiency.

Location: Toronto Office (Hybrid)

Salary: $76,000–$85,000 CAD per year plus participation in a discretionary bonus plan

Company

hirify.global provides software solutions for managing and securing enterprise DNS and related infrastructure.

What you will do

• Coordinate and execute customer-facing communications for non-operational updates, including newsletters, product communications, event promotions, customer programs, and engagement campaigns.
• Act as the primary coordinator for customer communication requests across Product, Product Marketing, Customer Success, Customer Experience, and Sales to ensure messaging is aligned, timely, and customer-centric.
• Maintain and coordinate the customer communications calendar to improve visibility, alignment, and customer experience across teams.
• Partner with Product and Product Marketing on communications for product updates, new feature launches, product education, and customer-facing announcements; coordinate webinars with subject matter experts.
• Manage recurring customer newsletters and support customer marketing campaigns, including upsell and cross-sell initiatives, plus advocacy activities (testimonials, reviews, customer stories).
• Track communication performance and engagement metrics, provide recommendations, and drive continuous improvement using data analytics and AI-powered tools.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3+ years of experience in customer communications, customer marketing, or lifecycle marketing.
• Experience managing communication programs and/or editorial calendars.
• Ability to translate technical or product information into customer-friendly messaging and work effectively with technical stakeholders (Product Management, Product Marketing, Customer Success).
• Strong understanding of customer segmentation and personalization strategies.
• Experience with marketing automation platforms (e.g., Marketo) and CRM platforms (e.g., Salesforce).

Culture & Benefits

• Hybrid work model with an office in Toronto.
• Discretionary bonus plan participation in addition to base salary.
• Cross-functional collaboration across Marketing, Product, Customer Success, Customer Experience, Sales, and Operations.
• Use of AI-powered tools and emerging technologies to improve content creation, planning, reporting, and marketing efficiency.
• Emphasis on continuous learning and staying current with customer marketing best practices and communication trends.

Hiring process

• Interviews and evaluation of writing/editing skills and experience coordinating customer-facing communications.
• Discussion of experience with marketing automation/CRM tools and how you measure and improve engagement performance.