Customer Marketing Manager

Location: Montréal, Quebec, Canada; hybrid working model with 3 days in the office per week

Company

hirify.global provides a cloud-based spend management and procurement platform that helps enterprises improve profitability, supplier collaboration, sustainability, risk management, and productivity.

What you will do

• Develop and lead multichannel customer marketing activities across the AMER region.
• Plan and execute customer adoption, cross-sell, upsell, lifecycle, nurture, re-engagement, and customer reference programs.
• Develop virtual and in-person user group events that strengthen customer communities and relationships.
• Promote customer success through social media, public relations, customer videos, sponsorships, content, and global events.
• Use customer health dashboards, ROI studies, and use cases to identify at-risk customers and increase adoption.
• Collaborate with Customer Success, Field Marketing, Sales, Product Marketing, and strategic account stakeholders.

Requirements

• At least 5 years of experience owning marketing strategy in a post-sales context, such as customer, field, or digital marketing.
• Proven experience planning and executing campaigns and programs that drive upsells within an existing customer base.
• Mastery of marketing automation and advertising tools such as HubSpot, Eloqua, Marketo, Demandbase, or LinkedIn Ads.
• Strong communication, interpersonal, organizational, analytical, and project management skills.
• Experience working with Account Executives, Customer Success Managers, and other business stakeholders.
• English is required; French support is provided wherever possible.

Nice to have

• Experience in enterprise software, procurement, or supply chain solutions.
• Bachelor’s degree in Business Administration, Marketing, or a related field, or equivalent experience.

Culture & Benefits

• Hybrid work with three office days per week.
• Training and career development programs.
• Snacks and weekly lunches in the office.
• Regular social, sports, running, and musical activities.
• Inclusive and diverse international work environment focused on collaboration, innovation, and sustainable growth.

Hiring process

• Initial screening call with the Talent team.
• Personalized competency-based interviews with relevant internal stakeholders.
• Interviews conducted virtually by video or onsite.