Lifecycle Marketing Specialist (SaaS)

Location: Remote in Canada; candidates must be legally entitled to work for any employer in Canada. Visa and work permit sponsorship is not available.

Salary: CAD 60,000–70,000 per year

Company

hirify.global is a Toronto-headquartered SaaS platform for health and wellness practitioners, combining EHR, practice management, and nutrition planning tools.

What you will do

• Build, launch, and optimize multi-channel lifecycle campaigns across email and Pendo.
• Create segmented, behavior-triggered journeys for onboarding, plan changes, specialty signals, risk intervention, win-back, and upgrades.
• Incorporate integration and engagement signals into risk scoring and track attach rate, churn, retention, and expansion trends.
• Manage existing integration partners and support onboarding and activation of new partners.
• Execute co-marketing campaigns with partners, including email campaigns, in-app promotions, webinars, and partner-sourced content.
• Monitor the integration funnel, run A/B tests, and identify friction in the product adoption journey using HubSpot, Pendo, and Amplitude.

Requirements

• 2–3 years of experience in lifecycle, partnership, or customer marketing at a B2B SaaS company, ideally with product-led growth exposure.
• Experience executing segmented, behavior-triggered email and in-app campaigns.
• Working knowledge of attach rates, cohorts, LTV, retention, and expansion metrics.
• Experience with HubSpot is required; familiarity with Pendo or another in-app messaging tool is expected.
• Ability to pull standard funnel reports and interpret Amplitude or Sigma dashboards with support.
• Ability to collaborate across Product, CX, and Partnerships while translating integration value for health and wellness practitioners.

Nice to have

• Familiarity with health tech, EHR workflows, or health and wellness practitioner segments.

Culture & Benefits

• Remote-first work model with optional access to the downtown Toronto office.
• Regular off-sites, team gatherings, virtual events, lunches, and socials across North America.
• Health, dental, and vision coverage from day one, plus employer-matched RRSP contributions.
• Unlimited vacation, generous paid parental leave, and a company-wide December holiday closure.
• Annual allowances of $750 for health and wellness, $1,000 for learning and development, and $500 for a home office.
• Family-building support and confidential digital mental health services.

Hiring process

• Applications are reviewed directly by hirify.global’s internal Talent Acquisition team.
• Accommodations are available throughout the interview process upon request.