Digital Marketing Coordinator Temporary

Location: Mexico City

Company

hirify.global manages the Wrangler, Lee, and Helly Hansen lifestyle, outdoor, and workwear brands through a global platform and supply chain.

What you will do

• Develop strategies and content ideas for Facebook, Instagram, TikTok, YouTube, performance marketing, and email campaigns.
• Monitor agency content calendars, coordinate giveaways and influencer collaborations, and review weekly campaign results.
• Plan and analyze sponsorship events such as concerts, rodeos, and charreadas to improve brand awareness and positioning.
• Manage seasonal product and lifestyle image banks and develop videos, GIFs, landing pages, product detail pages, posts, and other digital materials.
• Coordinate product uploads and updates for brand stores and marketplaces, including banners and category images.
• Manage the assigned annual budget, contracts, promotional materials, savings, and ROI to support commercial objectives.

Requirements

• Experience developing and coordinating digital marketing strategies across social media, performance marketing, email, websites, and marketplaces.
• Ability to work with digital agencies, influencers, brands, and customers.
• Experience planning sponsorship activities and analyzing campaign or post-event performance.
• Ability to manage digital assets, promotional materials, contracts, and marketing budgets.

Culture & Benefits

• Comprehensive benefits supporting physical, emotional, social, and financial wellbeing.
• Apparel discounts and four weeks of paid parental leave for eligible new parents.
• Flexible Fridays and tuition reimbursement.
• Culture centered on equitable opportunities, belonging, and collaboration across a global workforce.