Growth Media Specialist (Performance Marketing)

Location: Mexico City; hybrid work environment

Company

Independent full-funnel marketing agency managing digital media campaigns across Commerce, Search, Social, TV, and Audio.

What you will do

• Develop, execute, and optimize multi-channel performance marketing campaigns across paid social, PPC, and display advertising.
• Track, analyze, and report on KPIs including ROI, CPA, CPC, CTR, and ROAS.
• Identify audience segments and improve campaign effectiveness through data analysis, audience profiling, and A/B testing.
• Collaborate with creative and content teams on ad creatives, landing pages, and related campaign assets.
• Manage budgets across multiple campaigns and channels, including monthly budgets of $30k or more.
• Provide stakeholders and clients with performance reports, insights, and optimization recommendations.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 2–3+ years of experience in performance marketing, user acquisition, conversion optimization, and ROI-driven campaigns.
• Expertise in Google Ads and/or Facebook Ads Manager, plus analytics tools such as Google Analytics and Adobe Analytics.
• Strong analytical, communication, collaboration, and client-facing skills.
• Advanced skills in Microsoft Excel, PowerPoint, and Google Workspace tools.
• Ability to work in a fast-paced environment and adapt to changing priorities and strategies.

Nice to have

• Client management experience.
• Google Ads, Facebook Blueprint, or other relevant platform certifications.
• Ecommerce or marketing agency experience.
• Master’s degree or related professional certifications.

Culture & Benefits

• Hybrid work environment with flexible, unlimited paid time off.
• 16 paid holidays, including multiple long weekends.
• Medical, dental, vision, life insurance, and a savings fund with a 10% employer match.
• Paid parental leave: 16 weeks for birthing parents and 6 weeks for non-birthing parents, both at 100% pay.
• LinkedIn Learning, mentorship, and leadership and management development programs.
• Equity and wellness-related perks.