Assoc Media Manager (Digital Marketing)

Location: Mexico City, Mexico; supporting media strategy across LATAM.

Company

hirify.global is a global toy and family entertainment company offering toys, content, consumer products, and digital and live experiences through a portfolio of franchise brands.

What you will do

• Develop and execute full-funnel, audience-led media strategies aligned with brand and business objectives across LATAM.
• Lead integrated planning across digital, social, video, programmatic, creator-led, performance, and traditional channels.
• Build data-driven audience strategies for targeting, retargeting, personalization, suppression, and frequency management.
• Lead performance media, creator amplification, measurement, optimization, and experimentation.
• Manage media agencies and external partners, ensuring strategic quality, executional excellence, innovation, and accountability.
• Manage media investment, forecasting, pacing, financial processes, stakeholder communication, and multiple regional workstreams.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Economics, Finance, or a related field.
• At least 5 years of experience in media, digital marketing, advertising, integrated marketing, or a related discipline.
• Strong knowledge of full-funnel media strategy, digital and programmatic ecosystems, and platforms such as DV360, Amazon DSP, Meta, Google, or TikTok.
• Experience with audience data activation, performance campaigns, creator or influencer amplification, agency management, and media budgets.
• Strong analytical, project-management, communication, and stakeholder-management skills.
• Advanced English required.

Nice to have

• Spanish and/or Portuguese language capabilities.
• Experience at a leading advertiser or media agency.

Culture & Benefits

• Collaborative environment focused on shared values and common goals.
• Culture that encourages innovation, new ideas, and meaningful impact.
• Performance-driven workplace emphasizing accountability, ownership, and execution.
• Inclusive workplace committed to belonging and equal employment opportunity.