Demand Generation Lead (AI)

Location: Toronto, hybrid

Company

hirify.global develops an agentic AI platform that brings AI employees into the workplace to automate repetitive workflows and help organizations improve operational outcomes.

What you will do

• Develop and execute demand generation strategies aligned with target customer segments and business objectives.
• Build targeted lead generation programs, including webinars and events, to drive qualified leads into the sales pipeline.
• Manage and optimize events, performance marketing ads, inbound marketing, sponsorships, and account-based marketing channels.
• Own lifecycle marketing journeys and email campaigns across customer journey stages.
• Collaborate with marketing, sales, and product development teams on shared goals.
• Conduct market research and analyze performance metrics to measure campaign ROI and improve results.

Requirements

• At least 5 years of demand generation experience in an enterprise B2B environment.
• Proven experience planning and executing full-funnel demand generation campaigns, from awareness to sales calls.
• Strong analytical skills, including data interpretation, metrics tracking, forecasting, and budgeting.
• Proficiency with marketing automation and CRM tools such as Salesforce, SmartLead, SalesLoft, HeyReach, Zapier, Claude, Grain, and Notion.
• Excellent written and verbal communication, strong organization, creativity, and the ability to manage multiple projects.
• Ability to collaborate effectively across departments and organizational levels.

Nice to have

• Experience in U.S. healthcare.

Culture & Benefits

• Work in a hybrid setup with a small, fast-paced team.
• Help shape marketing practices for the future of agentic work and AI-enabled operations.
• Collaborate with teams working across marketing, sales, product development, and research-driven campaign initiatives.