Senior Demand Generation Manager (SaaS)

Location: US Remote or Canada Remote

Salary: US Remote $145,000–$165,000 plus equity and bonus; Canada Remote CA$120,000–CA$135,000 plus equity and bonus

Company

hirify.global builds and manages complex networks through open-source and commercial network automation and observability products, including NetBox Enterprise, NetBox Cloud, and Orb.

What you will do

• Design, execute, optimize, and report on full-funnel, multi-channel demand generation campaigns.
• Build and scale an account-based marketing program for enterprise accounts in partnership with Sales.
• Own email nurture strategy for free users, trial accounts, and enterprise prospects, using testing and segmentation to improve conversion.
• Develop organic social media programs focused on LinkedIn and channels relevant to technical and buyer audiences.
• Manage website updates, campaign landing pages, and conversion optimization projects with agency, design, product marketing, and marketing partners.
• Partner with Product Marketing on campaign messaging and assets while tracking pipeline contribution.

Requirements

• 6+ years of B2B demand generation experience, ideally in SaaS or an engineer-focused company.
• Proven experience building integrated campaigns that generate measurable pipeline.
• Hands-on experience creating and executing ABM plays.
• Experience in a high-growth startup or scale-up environment.
• Strong command of marketing automation tools such as HubSpot and CRM systems, including HubSpot CRM.
• Ability to interpret data, manage multiple concurrent programs, write clear web copy, and coordinate website projects cross-functionally.

Nice to have

• Experience marketing to network engineers, IT operations, or infrastructure teams.
• Familiarity with open-source communities or product-led growth.
• Experience using Claude or other AI tools to accelerate campaign development and automate systems and processes.

Culture & Benefits

• Remote work is available in the US and Canada.
• Compensation includes equity and a bonus opportunity.
• Work with an open-source community of contributors, users, customers, and team members.
• Priorities include ownership, attention to detail, simplicity, and clear communication.
• Equal opportunity employment and accommodation support are provided throughout the process.