Demand Generation Marketer (B2B SaaS)

Location: Hybrid in Toronto, Canada

Company

hirify.global automates data intake workflows for insurance and wealth management companies, supporting underwriting, client onboarding, and automated account openings.

What you will do

• Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships.
• Build demand generation programs that create qualified pipeline across enterprise accounts in insurance and wealth management.
• Translate product positioning into campaigns and messaging aligned with product launches and go-to-market priorities.
• Partner with SDRs, AEs, Product Marketing, and leadership to support account-based and outbound strategies.
• Optimize the funnel from awareness through pipeline and revenue, including lead generation, routing, and nurturing.
• Test channels, audiences, and messaging; analyze performance and report on pipeline contribution and ROI.

Requirements

• 3–6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS.
• Demonstrated ability to drive pipeline and revenue through marketing programs.
• Strong understanding of multi-channel marketing, including paid, outbound, content, and events.
• Data-driven approach with experience analyzing and optimizing campaign performance.
• Ability to work strategically and tactically in a fast-paced environment and collaborate across marketing, sales, and product teams.
• Ability to work in a hybrid setup in Toronto.

Nice to have

• Experience in financial services, insurance, or other regulated industries.
• Familiarity with account-based marketing strategies and outbound sales motions.
• Experience with marketing automation and CRM tools such as HubSpot or Salesforce.
• Background in high-growth B2B SaaS environments.

Culture & Benefits

• Competitive compensation and equity.
• Health, dental, and vision coverage.
• Unlimited paid time off.
• Downtown Toronto office with snacks and monthly catered lunches.
• Supportive, low-ego environment focused on ownership and growth.
• Company offsite events.