1 день назад
CRM Executive (Braze)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CRM Executive (Braze): Designing and operating scalable email campaigns, lifecycle journeys, and trigger-based flows in Braze with an accent on personalization, automation, deliverability, and compliance. Focus on administering Braze workspaces, optimizing templates and performance through A/B testing, and using Liquid, APIs, and real-time data to build targeted customer experiences.
Location: Hamburg or Berlin, Germany; hybrid work with flex-time. Work from abroad is available for up to 30 calendar days per year.
Company
is a global business data platform providing reliable data, analytics products, and services for fact-based decision-making.
What you will do
- Design, build, and optimize email campaigns, lifecycle sequences, and trigger-based flows in Braze.
- Define content and messaging logic using data-driven insights, AI, Liquid, APIs, and real-time data.
- Administer Braze across teams, including workspace configuration, user access, permissions, sending domains, and IP settings.
- QA and troubleshoot HTML email templates to ensure clean rendering across clients and devices.
- Monitor open rates, CTR, conversions, revenue impact, and engagement signals to create testing and optimization roadmaps.
- Collaborate with Sales, Customer Success, Product, and Marketing Technology on onboarding, adoption, automation, integrations, and personalization.
Requirements
- 3–5 years of experience in CRM or email marketing.
- Excellent hands-on Braze expertise, including administration, workspace settings, permissions, and deliverability configuration.
- Experience designing and operating end-to-end customer lifecycle journeys with automated sequences, branching logic, and trigger-based flows.
- Advanced experience with Liquid, APIs, real-time data, segmentation, cohorts, performance dashboards, and A/B testing.
- Solid HTML email skills and knowledge of GDPR and international privacy requirements for consent, list management, and automated processing.
- Native-level English skills, written and spoken, are required.
Nice to have
- Experience in a B2B subscription or consumption-based business.
- Experience using AI for content generation, subject-line testing, or dynamic email variations.
Culture & Benefits
- Hybrid work, flex-time, and the option to work abroad for up to 30 calendar days per year.
- International team and social events.
- Subsidized urban mobility, fitness and wellness options, and mental health support through OpenUp.
- Free access to Langdock.
- Career and training opportunities with modern offices in attractive locations.
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