9 часов назад
CRM Manager (12 Month FTC)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
CRM Manager (Braze/InsurTech): Shaping CRM strategy and building automated, multi-channel customer journeys for short-term motor insurance with an accent on returning-customer programmes, campaign performance, and engagement optimisation. Focus on deploying email, SMS, and push campaigns, analysing pacing against forecasts, and developing creative ways to improve conversion and customer retention.
Location: Hybrid, with 2 days per week in the Fleet office. Up to 22 working days per year may be spent working from anywhere as a benefit.
Company
operates in short-term insurance, combining an agile environment with the technology and backing of the RVU group to simplify complex marketplaces through accessible digital applications.
What you will do
- Support the CMO in creating and implementing the CRM strategic vision.
- Build automated customer journeys and complex workflows across email, SMS, and push notifications.
- Deploy tactical campaigns for returning customers and newer product lines, including Breakdown Cover.
- Measure and report weekly and monthly campaign and CRM programme performance, including pacing against forecasts.
- Collaborate with stakeholders across and outside the marketing team to deliver timely campaigns.
- Develop creative ways to improve performance and optimise targeting and rewards for existing customers.
Requirements
- Extensive experience using customer engagement platforms.
- Experience creating automated multi-channel journeys and complex workflows to improve engagement and conversion.
- Experience building email, SMS, and push notification campaigns.
- Understanding of data management, analysis, and reporting using customer engagement platforms, Google Analytics, and Power BI.
- Ability to leverage AI to streamline processes and improve output.
- Strong planning, organisation, stakeholder management, and deadline-management skills.
Nice to have
- Experience using Braze.
- Knowledge of automated lifecycle programmes, dynamic content, testing methodologies, and inbox placement.
- Basic email HTML coding experience.
- Experience in the insurance market or with Claude AI assistant.
Culture & Benefits
- 12-month fixed-term contract covering parental leave.
- Hybrid working with two office days per week and up to 22 working days per year from anywhere.
- 10% discretionary annual bonus and annual pay reviews based on company and personal performance.
- Employer pension contributions matched up to 7.5% and a £300 home-working budget.
- 25 days of holiday, increasing to 30 with service, plus two personal days per year.
- Private medical cover, critical illness cover, parental leave policies, learning budget, and cycle-to-work and electric vehicle schemes.
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