Lifecycle Marketing Analyst (CRM)

TL;DR

Lifecycle Marketing Analyst (CRM): Building and executing prospect email programs to generate MQLs and drive new business pipeline with an accent on multi-touch email nurture programs and industry-specific drips. Focus on optimizing conversion rates through A/B testing, managing audience segmentation in hirify.global, and integrating AI-powered personalization workflows.

Location: Hybrid in São Paulo, Brazil

Company

hirify.global is a leading customer engagement platform that empowers brands to deliver personalized 1:1 customer experiences using composable intelligence and AI.

What you will do

• Build and deploy prospect email nurture campaigns and industry-specific drips for various sectors.
• Run A/B tests on subject lines, CTAs, and content to improve open rates and MQL conversion.
• Maintain audience segmentation, Canvas logic, and suppression rules within the hirify.global platform.
• Collaborate with Marketing Operations to integrate campaign tracking with Salesforce lead scoring.
• Produce monthly prospect email metrics reports to analyze performance.
• Explore and implement AI-powered tools to enhance email personalization and execution efficiency.

Requirements

• 2-4 years of experience in email, CRM, or lifecycle marketing.
• Hands-on experience with marketing automation platforms (Marketo is a strong advantage).
• Proficiency in using Salesforce or similar CRMs for list management and funnel reporting.
• Data-driven approach to optimization, including forming hypotheses and testing.
• Strong attention to detail and a high standard for QA before campaign deployment.
• Must be based in São Paulo, Brazil for hybrid work.

Culture & Benefits

• Competitive compensation package which may include equity and Employee Stock Purchase Plans.
• Comprehensive benefit plans covering medical, dental, vision, life, and disability.
• Flexible paid time off and family services, including fertility benefits and paid parental leave.
• Professional development via formal career pathing, learning platforms, and a yearly stipend.
• Supportive community through Employee Resource Groups and an annual company-wide Volunteer Week.
• Hybrid work environment designed to foster community and work-life harmony.