Lifecycle Marketing Analyst (AI)

Location: São Paulo, Brazil; hybrid work

Company

hirify.global is a customer engagement platform that helps brands deliver personalized experiences through cross-channel messaging, journey orchestration, and AI-powered optimization.

What you will do

• Build, quality-assure, and deploy prospect email nurture campaigns and sequences for industry and product audiences.
• Run A/B tests on subject lines, calls to action, and content to improve engagement and MQL conversion.
• Maintain audience segmentation, Canvas logic, and suppression rules for existing nurture flows.
• Partner with Marketing Operations on campaign tracking and integration with Salesforce lead scoring.
• Produce monthly prospect email performance reports.
• Evaluate AI-powered tools and workflows to improve personalization and execution efficiency.

Requirements

• Experience in email marketing, CRM marketing, or lifecycle marketing.
• Hands-on experience building and managing campaigns in a marketing automation platform; Marketo experience is advantageous.
• Data-driven approach to optimization, including forming hypotheses and testing campaign performance.
• Understanding of segmentation, list management, lead scoring, and email deliverability.
• Strong attention to detail and rigorous pre-send quality assurance.
• Comfort working with Salesforce or a similar CRM and collaborating across distributed global teams.

Culture & Benefits

• Hybrid working model with a curated in-office experience focused on collaboration and innovation.
• Competitive compensation that may include equity.
• Flexible paid time off and comprehensive medical, dental, vision, life, and disability benefits.
• Retirement and employee stock purchase plans, family services, fertility benefits, and equal paid parental leave.
• Professional development through career pathing, learning platforms, and an annual learning stipend.
• Employee Resource Groups, community volunteering opportunities, and donation matching.

Hiring process

• AI-assisted tools may support application screening, interview scheduling, recording, and note summarization.
• Recruiting teams remain responsible for hiring decisions, and candidates may request an alternative or manual review process where applicable.