Lifecycle Marketing Analyst (AI)

Location: São Paulo, Brazil; hybrid work

Company

hirify.global provides a customer engagement platform for personalized cross-channel messaging, journey orchestration, and AI-powered marketing optimization.

What you will do

• Build, QA, and deploy prospect email nurture campaigns for industry and product-specific programs.
• Develop multi-touch sequences that generate MQLs and support new business pipeline creation.
• Run A/B tests on subject lines, calls to action, and content to improve engagement and conversion.
• Maintain audience segmentation, Canvas logic, suppression rules, and existing nurture flows.
• Partner with Marketing Operations on campaign tracking and Salesforce lead-scoring integration.
• Produce monthly prospect email performance reports and explore AI-powered personalization workflows.

Requirements

• 2–4 years of experience in email marketing, CRM marketing, or lifecycle marketing.
• Hands-on experience building and managing campaigns in a marketing automation platform; Marketo experience is advantageous.
• Data-driven approach to optimization, including forming hypotheses and testing performance improvements.
• Understanding of segmentation, list management, lead scoring, and email deliverability.
• Strong attention to detail and rigorous QA standards before campaign deployment.
• Experience with Salesforce or a similar CRM and ability to collaborate across distributed global teams.

Culture & Benefits

• Hybrid working model with a curated in-office experience focused on community and collaboration.
• Competitive compensation that may include equity.
• Flexible paid time off and comprehensive medical, dental, vision, life, and disability benefits.
• Retirement and employee stock purchase plans, family services, fertility benefits, and equal paid parental leave.
• Professional development through career pathing, learning platforms, and an annual learning stipend.
• Employee Resource Groups, volunteer opportunities, donation matching, and an inclusive workplace culture.

Hiring process

• AI-assisted tools may analyze application materials and support interview scheduling, recording, and note summarization.
• Recruiting teams remain involved in hiring decisions; candidates may request information, manual review, or an alternative process where applicable.