Lifecycle CRM Manager (Ecommerce)

Location: Manchester, UK — fully office based at hirify.global ICON 1, 7–9 Sunbank Lane

Company

hirify.global is a global ecommerce group operating beauty and sports nutrition brands, including Myprotein and other hirify.global Nutrition businesses.

What you will do

• Own the end-to-end customer lifecycle across acquisition, onboarding, retention, and reactivation for Myprotein.
• Define lifecycle moments and segmentation strategies using behavioral, transactional, and lifecycle data.
• Plan and execute CRM campaigns across email, SMS, push notifications, and on-site messaging.
• Build and optimize automated welcome, abandonment, post-purchase, replenishment, and win-back journeys.
• Lead A/B testing across content, timing, incentives, and creative execution.
• Analyze CRM performance, identify customer behavior insights, and report recommendations to stakeholders.

Requirements

• Experience in CRM, lifecycle marketing, or retention-focused ecommerce roles.
• Strong understanding of customer segmentation, behavioral marketing, and lifecycle strategy.
• Experience with CRM and marketing automation platforms such as Braze, Bloomreach, or Klaviyo.
• Commercial mindset with the ability to connect CRM activity to revenue and customer lifetime value.
• Strong analytical, communication, and stakeholder management skills.
• Experience in fast-paced, performance-driven digital or D2C environments.

Culture & Benefits

• Access to bespoke development programs and an upskilling program delivered with an industry training provider.
• 25 days of annual leave plus bank holidays, a birthday day off, enhanced parental pay, and compassionate leave.
• Employee assistance support, access to an in-house GP, an on-site gym, and an on-site physiotherapist.
• Salary sacrifice scheme, subsidized bus pass from Manchester city center, and discounts of up to 50% on hirify.global brands.
• On-site staff shop and barber, volunteer leave after 12 months, and long-service anniversary gifts.