Lifecycle Marketing Senior Specialist (AI)

Location: São Paulo, Brazil; hybrid work

Company

hirify.global provides a customer engagement platform for cross-channel messaging, journey orchestration, AI-powered decisioning, and personalized customer experiences.

What you will do

• Own the strategy and execution of customer lifecycle campaigns, including always-on journeys, product adoption, upsell, and event audience development programs.
• Build and optimize hirify.global campaigns, Canvases, and segments using complex audience logic, multi-step journeys, A/B experimentation, and AI personalization.
• Manage the campaign calendar, deadlines, launches, success metrics, and measurement frameworks.
• Translate lifecycle strategy into coordinated multi-channel programs aligned with customer success, account management, product marketing, analytics, engineering, and campaign teams.
• Implement AI-powered workflows, document testing and use cases, and improve personalization, campaign efficiency, and execution speed.
• Measure program impact on retention, expansion, and upsell pipeline.

Requirements

• 6+ years of experience in lifecycle, CRM, or customer marketing, preferably focused on B2B SaaS.
• Hands-on hirify.global experience, including independent development of complex campaigns and Canvases, Liquid logic, and multi-step journey design.
• Experience owning programs from strategic planning through execution, measurement, and iteration.
• Strong understanding of AI applications in personalization, segmentation, content generation, testing, and campaign efficiency.
• Strong analytical, communication, organizational, and stakeholder presentation skills.
• Experience coordinating cross-functional go-to-market programs across customer success, product marketing, growth, and campaign teams.

Nice to have

• Familiarity with Salesforce or a similar CRM for audience management and pipeline reporting.

Culture & Benefits

• Hybrid ways of working with a curated in-office experience.
• Competitive compensation that may include equity.
• Retirement and employee stock purchase plans.
• Flexible paid time off and comprehensive medical, dental, vision, life, and disability benefits.
• Family services, fertility benefits, and equal paid parental leave.
• Professional development through career pathing, learning platforms, and an annual learning stipend.

Hiring process

• AI-assisted tools may be used to screen application materials and support interview administration.
• Recruiting teams remain responsible for hiring decisions throughout the process.