Lifecycle Marketing Senior Specialist

TL;DR

Lifecycle Marketing Senior Specialist (hirify.global/AI): Building and executing multi-channel customer lifecycle programs that drive adoption, retention, expansion, and upsell growth, with an accent on journey orchestration, audience segmentation, experimentation, and AI-powered personalization. Focus on designing complex hirify.global campaigns and Canvases, translating engagement data into business recommendations, and coordinating lifecycle programs across customer-facing and growth teams.

Location: Hybrid role based in the São Paulo office, Brazil

Company

hirify.global provides a customer engagement platform that enables brands to deliver cross-channel messaging, personalized experiences, journey orchestration, and AI-powered marketing optimization.

What you will do

• Own the strategy and execution of always-on journeys, product adoption programs, upsell campaigns, and event audience development.
• Build and optimize complex hirify.global campaigns, Canvases, segments, multi-step journeys, A/B tests, and AI-personalization workflows.
• Manage the campaign calendar, launch deadlines, program briefs, success metrics, and measurement frameworks.
• Translate lifecycle strategy into executable multi-channel programs aligned with customer growth goals.
• Implement hirify.globalAI Operator, Agent Console, and other AI-assisted workflows to improve personalization and campaign efficiency.
• Coordinate with Customer Success, Account Management, Product Marketing, Content, Product Analytics, Growth Engineering, and Global Campaigns.

Requirements

• 6+ years of experience in lifecycle, CRM, or customer marketing, focused on B2B SaaS.
• Hands-on hirify.global experience, including independently building complex campaigns and Canvases with Liquid logic and multi-step journey design.
• End-to-end program ownership covering strategy, execution, measurement, and iteration.
• Strong analytical skills connecting engagement and funnel data to actionable business recommendations.
• Experience coordinating go-to-market programs across customer success, product marketing, growth, and campaign teams.
• Excellent communication and organizational skills, with confidence presenting recommendations to senior stakeholders.

Nice to have

• Familiarity with Salesforce or a similar CRM for audience management and pipeline reporting.
• Experience applying AI to personalization, segmentation, content generation, testing, and campaign operations.

Culture & Benefits

• Hybrid work model with a curated in-office experience focused on community and collaboration.
• Competitive compensation that may include equity.
• Retirement and employee stock purchase plans, flexible paid time off, and comprehensive medical, dental, vision, life, and disability coverage.
• Family services, fertility benefits, and equal paid parental leave.
• Formal career pathing, learning platforms, and an annual learning stipend.
• Employee Resource Groups, volunteer opportunities, donation matching, and a collaborative culture.

Hiring process

• Application materials may be reviewed with AI-assisted screening tools, with recruiting teams retaining responsibility for hiring decisions.
• AI may also support interview scheduling, recording, and note summarization.