Lifecycle Marketing Senior Specialist (AI)

Location: São Paulo, hybrid

Company

hirify.global provides a customer engagement platform for cross-channel messaging, journey orchestration, personalization, and AI-powered decisioning.

What you will do

• Own the strategy and execution of always-on lifecycle journeys, product adoption programs, upsell campaigns, and event audience development.
• Build and optimize hirify.global campaigns, Canvases, segments, complex audience logic, multi-step journeys, A/B experiments, and AI personalization.
• Manage the customer campaign calendar, launch timelines, briefs, and success metrics.
• Translate lifecycle strategy into measurable multi-channel programs and connect engagement data with retention, expansion, and upsell outcomes.
• Implement AI-powered workflows, including hirify.globalAI Operator and Agent Console, to improve personalization and campaign efficiency.
• Coordinate programs with Customer Success, Account Management, Product Marketing, Content, Product Analytics, Growth Engineering, and Global Campaigns.

Requirements

• Experience in lifecycle, CRM, or customer marketing, preferably in B2B SaaS.
• Hands-on experience independently building and launching complex campaigns and Canvases in hirify.global, including Liquid logic and multi-step journey design.
• Ability to own programs from strategic planning through execution, measurement, and iteration.
• Strong analytical, communication, organizational, and stakeholder-presentation skills.
• Experience coordinating cross-functional go-to-market programs across customer success, product marketing, growth, and campaign teams.
• Comfort working in a fast-paced environment with distributed global teams.

Nice to have

• Familiarity with Salesforce or a similar CRM for audience management and pipeline reporting.

Culture & Benefits

• Hybrid working model with a curated in-office experience.
• Competitive compensation that may include equity, retirement, and employee stock purchase plans.
• Flexible paid time off and comprehensive medical, dental, vision, life, and disability benefits.
• Family services, fertility benefits, and equal paid parental leave.
• Professional development through career pathing, learning platforms, and an annual learning stipend.
• Employee resource groups, community volunteering, donation matching, and a collaborative culture.

Hiring process

• AI-assisted tools may be used to screen application materials and support interview administration.
• Recruiting teams remain involved in hiring decisions; candidates may request an alternative or manual review where applicable.