Lead Product Marketing Manager (Fintech)

Location: New York, NY; San Francisco, CA; Seattle, WA, United States

Salary: $182,750–$215,000 in San Francisco and New York; $173,613–$204,250 in Seattle.

Company

hirify.global provides a connected platform and AI-native ecosystem for private capital, combining software, services, and legal infrastructure for companies, fund managers, and legal teams.

What you will do

• Position, launch, and sustain products for private markets finance personas and buying groups, including venture capital, private equity, and private credit.
• Create sales decks, battlecards, objection-handling guides, one-pagers, demo narratives, and channel-specific enablement materials.
• Build outbound product marketing strategies and segment-specific messaging that translate product capabilities into pipeline-driving narratives.
• Partner with Sales, Demand Generation, Integrated Marketing, Creative, Program Management, Enablement, and Operations to align go-to-market execution.
• Develop persona messaging using customer research, competitive intelligence, and field feedback, while supporting upsell and cross-sell programs.
• Track launch and enablement performance, influence the product roadmap with structured feedback, and represent product narratives at events and conferences.

Requirements

• 8+ years of hands-on product marketing or go-to-market experience.
• Experience developing positioning, messaging, sales enablement, and outbound marketing strategies.
• Strong knowledge of private markets finance personas and investor buying groups.
• Excellent communication skills, including the ability to turn complex strategies into actionable value propositions.
• Collaborative approach and motivation to work in a fast-paced, changing environment.
• Creative problem-solving skills and the ability to diagnose problems and drive practical solutions.

Nice to have

• SaaS fintech experience.
• Product marketing experience at companies serving venture capital or similar investor types.

Culture & Benefits

• Equity is offered for all full-time roles.
• Market-competitive compensation and exceptional benefits.
• Commission plans may apply to the role.
• Marketing work is organized around customer needs and growth across a complex market landscape.
• Employment authorization is verified in the United States through E-Verify.

Hiring process

• The company is committed to providing a positive interview experience and can provide accommodations for candidates with disabilities or medical conditions.