Marketing Analyst

Location: Melbourne VIC, Australia. Successful candidates must have full-time Australian working rights on an ongoing basis.

Company

Carsales operates online vehicle marketplaces and helps people buy and sell vehicles across the world.

What you will do

• Analyse customer behaviour and transactional data to identify marketing opportunities, problems, and risks.
• Collaborate with marketing, data, product, and other stakeholders to define business questions and deliver actionable insights.
• Produce regular reports against marketing KPIs and present findings to relevant stakeholders.
• Write SQL queries to extract data from multiple sources and create clear, concise visualizations.
• Use data to inform marketing financial decisions, including budget allocation through marketing mix modelling.
• Develop and review data-driven attribution methodologies.

Requirements

• Experience using SQL to work with data.
• Experience with data visualization tools such as ThoughtSpot, Tableau, Looker Studio, or Power BI.
• Ability to use large-scale analytics and reporting platforms such as Google Analytics 360, Adobe Analytics, Appsflyer, or Adjust.
• Expertise in tag management, including tag structuring and implementation with Google Tag Manager or Adobe Launch.
• Ability to launch, analyse, and report on A/B tests and conversion rate optimization initiatives using tools such as Optimizely, Adobe Target, or Maxymiser.
• Full-time Australian working rights on an ongoing basis are required.

Nice to have

• Working knowledge of cloud data warehouses such as Snowflake, Redshift, or BigQuery.
• Experience with data-driven attribution modelling or marketing mix modelling.

Culture & Benefits

• Collaborative environment with opportunities to learn from experienced colleagues.
• Flexible working options, including the possibility of part-time work by discussion during recruitment.
• 24 weeks of paid parental leave for primary caregivers and four weeks for secondary caregivers.
• Six weeks of paid gender-affirming care leave.
• Hackathons, continuous learning opportunities, and wellbeing initiatives.
• National Police Record check required for successful candidates.

Hiring process

• Flexible working arrangements can be discussed during the recruitment process.
• Successful candidates undergo a National Police Record check.