Senior Manager, Conversion Rate Optimization (B2B E-commerce)

TL;DR

Senior Manager, Conversion Rate Optimization (B2B E-commerce): Leading the optimization team to execute a high-impact testing roadmap across corporate B2B websites and e-commerce storefronts with an accent on full-funnel revenue growth and lifecycle strategies. Focus on leveraging Optimizely for A/B testing, integrating AI to improve workflows, and removing friction from the digital buyer journey.

Location: Must be based in the US (Hybrid in Denver, CO or home-based in Boston, MA)

Company

A global leader in software solutions for architecture, engineering, and construction, focused on advancing infrastructure through digital twin technology.

What you will do

• Lead, develop, and mentor a team of CRO and digital optimization specialists.
• Own the Optimizely platform to scale A/B, split, and multivariate testing across the corporate website and e-commerce storefront.
• Design and execute multi-touch nurture sequences and abandoned cart recovery programs to drive full-funnel conversion.
• Implement targeted personalization strategies for priority user segments to enhance the digital experience.
• Analyze user behavior via GA4, heatmaps, and session recordings to identify high-value optimization opportunities.
• Collaborate with UX/UI designers, Engineering, and Product Marketing to launch high-impact tests and improve site performance.

Requirements

• 8+ years of experience in digital marketing, including 3+ years of direct CRO and people management.
• Proven experience scaling B2B e-commerce engines and storefronts (Adobe Commerce familiarity highly preferred).
• Hands-on expertise with Optimizely.
• Proficiency in GA4 and data visualization tools such as Power BI or Data Studio.
• Experience integrating marketing automation (Marketo) and CRM (Salesforce) data.
• Must be based in the US.

Nice to have

• Demonstrated curiosity for integrating AI tools to improve speed-to-market, variation generation, or data analysis.
• Strong technical understanding of HTML, CSS, and JavaScript for troubleshooting tests.

Culture & Benefits

• Attractive salary and comprehensive benefits package.
• A collaborative environment combining the scale of a global leader with a startup "builder" mentality.
• Commitment to inclusion, belonging, and colleague wellbeing through global resource groups.
• Opportunity to contribute to sustainable and resilient world infrastructure.