Director, Marketing Funnel Analytics (SaaS)

TL;DR

Director, Marketing Funnel Analytics (SaaS): Delivering data-driven funnel insights to inform strategic decision-making across the company with an accent on connecting marketing activities to pipeline and revenue outcomes. Focus on implementing AI-driven scenario modeling, designing multi-touch attribution models, and optimizing marketing investment ROI.

Location: Remote-first with hybrid flexibility; Must be based in the United States

Company

An AI-first cloud compliance platform defining the relationship between tax and tech, processing billions of API calls annually.

What you will do

• Own the relationship between marketing leadership and engineering to derive modeled datasets for cross-functional insights.
• Leverage AI and machine learning to enhance lead scoring and predict funnel conversion rates.
• Develop dashboards and monitoring frameworks to track top-of-funnel metrics like traffic, lead volume, and campaign reach.
• Design and maintain multi-touch attribution models to quantify the contribution of each marketing channel to revenue.
• Partner with CMO, Finance, and Product leaders to assess the implications of business strategies on the marketing funnel.
• Communicate complex funnel dynamics and performance trends in a narrative format for executive audiences.

Requirements

• 8+ years of experience in marketing analytics, funnel optimization, or growth analytics.
• Must be based in the United States.
• Advanced SQL skills and strong proficiency in dbt (data build tool).
• Proficiency with BI tools such as Power BI, Tableau, or similar platforms.
• Bachelor’s Degree required; Master’s degree highly valued.
• Proven track record of influencing at the executive level through storytelling and presentation skills.

Nice to have

• Experience in a SaaS, B2B, or technology-driven organization.
• Prior exposure to supporting a CMO or marketing leadership team.
• Familiarity with demand generation forecasting and marketing mix modeling.

Culture & Benefits

• Comprehensive total rewards including competitive compensation and bonuses.
• Paid time off and paid parental leave.
• Private medical, life, and disability insurance.
• Inclusive culture with 8 employee-run resource groups and senior leadership sponsorship.
• AI-first work environment where AI is embedded in workflows and decision-making.