Manager, Conversion Rate Optimization (CRO)

TL;DR

Manager, Conversion Rate Optimization (CRO) (Optimizely/GA4): Execute and scale digital testing strategy by designing, building, and launching A/B, split, and multivariate experiments across a corporate B2B website and e-commerce storefront with an accent on Optimizely experimentation, personalization, and data-driven iteration. Focus on deep analytics validation (GA4/statistical significance), funnel optimization across the buyer journey, and AI-assisted test ideation and variation creation.

Location: Remote, MA, US; Hybrid, Denver, CO or home-based, Boston, MA

Company

hirify.global provides software used by infrastructure professionals to design, build, and operate resilient infrastructure.

What you will do

• Build and deploy A/B, split, and multivariate tests in the Optimizely testing platform.
• Design and prototype test variations in Optimizely CMS while ensuring brand compliance and accessibility.
• Configure and launch targeted personalization campaigns for priority user segments.
• Use generative AI tools to accelerate test ideation, draft variation copy, and speed up test builds.
• Monitor experiments, validate tracking in Google Analytics 4, and analyze results using session recordings, heatmaps, and user feedback.
• Optimize funnel stages (lead capture, pricing, checkout) and support lifecycle/trial nurture and abandoned cart initiatives.
• Collaborate with UX/UI and engineering for live implementations beyond standard frontend DOM changes; lead QA across devices and browsers.

Requirements

• 6+ years of experience in digital marketing, web optimization, or e-commerce with hands-on CRO execution.
• Critical: deep, hands-on expertise with Optimizely Web Experimentation and Optimizely CMS.
• Strong frontend web skills (HTML, CSS, JavaScript/jQuery) to build, manipulate, and troubleshoot test variations.
• Demonstrated history of experimenting with generative AI tools to improve testing workflows.
• Advanced hands-on proficiency in Google Analytics 4 and user behavior tools for custom reporting and data validation.
• Experience designing/modifying web elements with strict adherence to corporate brand guidelines and strong QA discipline.

Culture & Benefits

• Work in a globally established software company undergoing a digital transformation with a builder mindset.
• Attractive salary and benefits package.
• Inclusion, belonging, and colleague wellbeing initiatives and resource groups.
• Commitment to advancing the world’s infrastructure through sustainable, connected, and resilient solutions.