15 часов назад
Senior Manager GEO Strategy & Operations, USBO (AI)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Manager GEO Strategy & Operations, USBO (AI): Orchestrating Generative Engine Optimization strategy and activation across U.S. pharmaceutical brands with an accent on AI-powered search, digital discoverability, cross-functional coordination, and platform management. Focus on translating GEO findings into marketing and communications actions, aligning stakeholders, and driving optimization across brand portfolios.
Location: United States; corporate headquarters in Thousand Oaks, California, with Washington, D.C. also listed. The role is part of the U.S. organization.
Company
is a biotechnology company developing, manufacturing, and delivering medicines for serious illnesses across oncology, inflammation, general medicine, and rare disease.
What you will do
- Translate enterprise Generative Engine Optimization strategy into priorities and coordinated activity across USBO brands.
- Work directly in GEO platforms and agency-supported workflows to review findings and identify business implications.
- Lead recurring reviews across Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, and Legal/Regulatory.
- Translate GEO recommendations into marketing plans, content, digital experiences, channel activity, and launch readiness.
- Manage platform, agency, and external partner deliverables, timelines, quality, knowledge transfer, and escalations.
- Monitor GEO reporting and performance with Decision Sciences and identify optimization opportunities across brands.
Requirements
- Doctorate with 2 years, master’s degree with 4 years, bachelor’s degree with 6 years, associate degree with 10 years, or high school diploma/GED with 12 years of relevant experience.
- Relevant experience in marketing, digital strategy, commercial operations, decision sciences, or a related field.
- Understanding of AI-powered search, GEO and SEO principles, content structure, and digital discoverability.
- Experience using digital, search, or marketing technology platforms and translating findings into marketing and business actions.
- Strong cross-functional leadership and influencing skills in a matrixed organization.
- Experience integrating digital or marketing capabilities into brand planning, content development, and launch workflows.
Nice to have
- Experience leading U.S. pharmaceutical marketing, digital, omnichannel, content, commercial operations, or transformation initiatives.
- Experience managing agencies, technology vendors, or strategic partners.
- Strong communication and change-leadership skills.
Culture & Benefits
- Collaborative, innovative, and science-based working culture.
- Comprehensive benefits including medical, dental, vision, life, disability, and flexible spending accounts.
- Retirement and savings plan with company contributions.
- Annual discretionary bonus and stock-based long-term incentives.
- Award-winning time-off plans and flexible work models where applicable.
Hiring process
- Applications remain open until a sufficient number of candidates is received or a candidate is selected.
- Visa sponsorship is not guaranteed.
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