Senior Manager, AI Search & Discovery (GEO/AEO)

Location: Hybrid in Cambridge, Massachusetts, with office attendance required on Tuesdays, Wednesdays, and Thursdays.

Base salary for US locations: $120,000–$150,000 per year, plus potential equity and additional compensation.

Company

hirify.global is a fintech startup using artificial intelligence, technology, and product design to help people compare, purchase, and manage insurance.

What you will do

• Build and scale the GEO/AEO program across AI-powered search, generative answer engines, LLMs, and emerging organic discovery surfaces.
• Improve how AI systems discover, describe, cite, and recommend hirify.global and its sub-brands.
• Own the AI Search and Brand Visibility roadmap, including prompt monitoring, reporting, source-gap analysis, execution planning, and measurement.
• Analyze public, owned, earned, and third-party sources to correct inaccuracies, close information gaps, and strengthen brand trust.
• Lead cross-functional projects with content, PR, brand, legal, product, engineering, data, analytics, and reviews teams.
• Partner with product and engineering to improve AI and agent readiness across the web app, mobile experiences, comparison tools, structured data, and potential MCP/API integrations.

Requirements

• 6+ years of experience in SEO, organic growth, content strategy, digital PR, brand visibility, reputation management, or a related growth discipline.
• Strong understanding of how search engines and AI-driven answer systems discover, interpret, synthesize, and cite information.
• Experience managing cross-functional roadmaps connected to measurable business outcomes across content, technical SEO, PR, data, reviews, and reputation initiatives.
• Strong analytical, written, verbal, and stakeholder-management skills, including executive-ready reporting and actionable recommendations.
• Sound judgment regarding brand positioning, trust signals, claims, citations, and third-party source quality.
• Ability to work from the Cambridge, MA office on Tuesdays, Wednesdays, and Thursdays.

Nice to have

• Experience with Google Search Console, GA4, Ahrefs, Semrush, Looker, Peec.ai, Profound, or similar platforms.
• Background in insurance, fintech, marketplaces, affiliate, lead generation, comparison shopping, or another competitive SEO category.
• Experience using content, data, digital PR, or thought leadership to build authority, earn citations, improve share of voice, and strengthen brand trust.

Culture & Benefits

• Competitive compensation with generous stock options and potential equity eligibility.
• Health and dental coverage, plus a 401(k) plan with company match.
• Unlimited PTO, a generous company holiday calendar, and paid family leave.
• Learning and development stipends and social-impact volunteer time.
• Catered lunches in the office.