Associate Manager - GEO (Generative Engine Optimization) & AI Search Visibility

Company

hirify.global is a technology-led healthcare solutions provider helping healthcare organizations become future-ready through digital and technology services.

What you will do

• Develop GEO strategies for pharma brands, therapeutic areas, and HCP and patient audiences.
• Conduct GEO audits and maturity assessments, identify AI search readiness gaps, and define prioritized optimization roadmaps.
• Advise clients on AI-first content transformation, including content supply chains, governance models, and publishing workflows.
• Lead client workshops and discovery sessions and translate technical GEO concepts into business narratives for senior stakeholders.
• Design GEO solution frameworks for proposals and RFPs, including scope, deliverables, timelines, resource models, and pricing.
• Oversee engagement strategy, monitor KPIs such as AI citation rate and share of voice, ensure MLR/MedLegal compliance, and mentor GEO practitioners.

Requirements

• 8+ years of experience in digital strategy, SEO, content strategy, or digital marketing, including 3+ years in strategic or consulting roles.
• 1–2 years of experience in GEO, LLM content strategy, or AI-driven search optimization.
• Deep understanding of life sciences, pharma, biotech, medtech, or healthcare services, including HCP engagement, DTC marketing, omnichannel strategy, and MLR/MedLegal processes.
• Experience with entity optimization, Schema.org structured data, knowledge graphs, LLM content attribution, technical and semantic SEO, E-E-A-T, and content architecture.
• Working knowledge of ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and Claude, plus tools such as SEMrush, Profound, Ahrefs, BrightEdge, Conductor, Screaming Frog, Google Analytics 4, Search Console, and Looker Studio.
• Bachelor’s degree in engineering, life sciences, pharmacy, marketing, or a related discipline; executive-level storytelling, workshop facilitation, and stakeholder management skills.

Nice to have

• MBA from a premier institution such as IIM, ISB, XLRI, SPJIMR, or an equivalent top-tier global business school.
• Certifications in SEO/GEO, digital marketing, AI/ML, or analytics.
• Experience with FDA, EMA, or CDSCO regulatory frameworks and pharma commercial excellence.

Culture & Benefits

• Global growth opportunities at the intersection of healthcare and technology.
• Mentorship from experienced industry professionals.
• Culture emphasizing entrepreneurship, innovation, collaboration, empathy, and customer focus.
• Equal employment opportunity and commitment to inclusion and diversity.