SEO Strategist (GEO)

Location: On-site in San Francisco, United States; based in San Francisco or willing to relocate.

Salary: $130,000–$170,000 per year, plus performance bonus and equity.

Company

hirify.global is an AI-native commercial insurance company rebuilding small-business insurance as software.

What you will do

• Own and execute the end-to-end SEO and GEO strategy, including keyword research, content planning, technical optimization, and authority building.
• Increase organic visibility for high-intent commercial insurance queries across coverage, industry, and informational searches.
• Develop strategies to improve visibility in AI-generated answers across ChatGPT, Perplexity, Google SGE, and emerging platforms.
• Partner with the content team to create and optimize authoritative content that earns links and addresses customer questions.
• Audit site health and work with engineering on structured data, crawlability, indexation, and performance improvements.
• Measure rankings, organic traffic, and conversions, translating performance data into strategic recommendations.

Requirements

• 5+ years of SEO experience owning organic search performance for a company with a significant content footprint.
• Proven success improving rankings and organic traffic in competitive, high-intent keyword categories.
• Strong technical SEO skills, including site audits, crawl optimization, structured data, Core Web Vitals, and indexation management.
• Experience developing content strategies based on keyword opportunity and search intent.
• Working knowledge of Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, or comparable tools.
• Familiarity with GEO and emerging practices for optimizing content for AI-generated search experiences.

Nice to have

• Experience in financial services, insurance, legal, or another YMYL category with high editorial standards.
• Direct experience optimizing for Google SGE, Perplexity, ChatGPT Browse, or comparable AI-powered search surfaces.
• Experience building link acquisition or digital PR programs.
• Experience with programmatic SEO or large-scale content production.
• Working knowledge of HTML/CSS and ability to implement minor technical changes independently.

Culture & Benefits

• On-site, in-person work Monday through Friday with long days and high standards.
• Performance is measured by rankings, organic traffic, and conversions.
• Uber commuter benefits.
• Breakfast, lunch, dinner, snacks, drinks, and coffee provided.
• Free gym membership and health, dental, and vision insurance.

Hiring process

• People screen focused on fit and alignment.
• Lead screen focused on skills and judgment.
• Super day focused on operating in real time.