VP of Marketing (Fintech)

Location: Hybrid working arrangement; operations span Singapore, Hong Kong, the UK, and the UAE, with services marketed globally.

Company

hirify.global is an international fintech startup combining SaaS and human-in-the-loop services to help entrepreneurs manage administration, accounting, and bookkeeping.

What you will do

• Own marketing-sourced qualified pipeline, CAC, and cost per qualified lead by territory.
• Develop and execute demand generation, acquisition, brand, positioning, and go-to-market strategies across current and new markets.
• Diversify acquisition channels and reduce dependence on any single source.
• Build a territory-level measurement layer covering spend, leads, SQLs, CAC, attribution, cohorts, and incrementality.
• Own the self-serve acquisition funnel and manage paid search and paid social hands-on, including bidding, account structure, and landing-page conversion.
• Lead a marketing organization of approximately 20 people across demand, web, content, design, and field marketing while partnering with product, sales, the CEO, and the VP of Sales.

Requirements

• Senior marketing leadership experience as a VP of Marketing, CMO, or equivalent in a technology organization.
• Direct ownership of a performance marketing P&L, qualified pipeline, CAC or CPL targets, and acquisition economics.
• Experience running demand generation across multiple countries and launching at least one new market from scratch.
• Demonstrated success diversifying acquisition channels and building measurement frameworks for budget allocation.
• Experience leading a marketing team of 15 or more through restructuring, including role changes and exits.
• Experience marketing to SMEs or founders in a high-velocity, low-to-mid-ACV business model.

Nice to have

• Experience with accounting solutions.
• Exposure to fintech or business services.
• Experience evolving a sizeable marketing organization as the business scales.

Culture & Benefits

• Multicultural environment with an international perspective.
• Learning opportunities and mentorship from peers and leaders.
• Flexible and hybrid working arrangements.
• Agile working model focused on goals and performance.