Head Of Marketing Analytics (Fintech)

TL;DR

Head of Marketing Analytics (Fintech): Leading the marketing analytics function to drive customer acquisition, engagement, and investment decisions with an accent on measurement frameworks and attribution strategy. Focus on building analytical capabilities, coaching a team of analysts, and influencing growth strategy across the business.

Location: Must be based in or able to work from London (Hybrid)

Company

hirify.global is a leading fintech company transforming the financial services landscape through innovative digital banking and lending solutions.

What you will do

• Define and champion the long-term vision and strategy for the marketing analytics function.
• Lead, coach, and develop a team of four marketing analysts.
• Partner with senior stakeholders to solve complex marketing and growth challenges.
• Build robust measurement and attribution approaches for multi-channel acquisition.
• Improve the maturity of analytics frameworks, processes, and capabilities.
• Ensure analytical outputs are commercially impactful and actionable across the business.

Requirements

• Strong experience in marketing, growth, or customer analytics.
• Proven track record of leading, mentoring, and developing analytical teams.
• Ability to operate comfortably between strategic high-level discussions and analytical detail.
• Experience improving the maturity of analytics functions in evolving environments.
• Strong problem-solving skills with the ability to translate business questions into analytical work.
• Must be based in London or able to work in a hybrid capacity from the London office.

Nice to have

• Background in marketing or media agency environments.
• Experience with multi-touch attribution and marketing mix modelling.
• Financial services or fintech industry exposure.
• Familiarity with AI-enabled analytics approaches and tools.
• Experience leading analytics transformation or maturity improvement programmes.

Culture & Benefits

• Commitment to flexible ways of working.
• Opportunity to shape a strategic function at a pivotal point in the company's evolution.
• Collaborative environment working across marketing, growth, and product teams.
• Focus on professional development and team coaching.