Head of Marketing Analytics (Fintech)

Location: Hybrid in London, with office attendance 2–3 days per week. Working from abroad is available for up to 120 days per year, subject to having the right to work in the country of choice.

Company

hirify.global is a fintech bank focused on delivering financial products and services to customers.

What you will do

• Shape the long-term vision and strategy for Marketing Analytics.
• Lead, coach and develop a team of four Marketing Analysts.
• Partner with Marketing, CRM, Growth, Analytics and Product stakeholders to solve complex business challenges.
• Translate strategic questions into analytical work that supports customer acquisition, engagement, experimentation and marketing investment decisions.
• Build measurement and attribution approaches for increasingly complex multi-channel acquisition activity.
• Improve the maturity, quality and commercial impact of Marketing Analytics frameworks and capabilities.

Requirements

• Strong experience in Marketing Analytics, Growth Analytics, Customer Analytics or a closely related field.
• Deep understanding of marketing measurement and performance analytics across the funnel.
• Proven experience leading, coaching, mentoring and developing analysts.
• Ability to move between strategic stakeholder conversations and analytical detail.
• Strong problem-solving skills, technical depth and ability to maintain analytical standards.
• Ability to work from the London office 2–3 days per week and hold the right to work in the country of choice when working abroad.

Nice to have

• Marketing or media agency experience.
• Experience with customer acquisition attribution, CRM, next-best-action or lifetime value modelling.
• Experience with multi-touch attribution and marketing mix modelling.
• Experience leading analytics transformation or maturity improvement programmes.
• Financial services or fintech experience, or familiarity with AI-enabled analytics approaches and tools.

Culture & Benefits

• Flexible ways of working with an emphasis on face-to-face collaboration and work-life balance.
• Option to work from abroad for up to 120 days per year, subject to work authorization.
• Inclusive workplace supporting diversity, equity and inclusion.
• Reasonable adjustments are available during the hiring process.
• AI is integrated into everyday work, with role-specific guidance on AI use during technical interviews.

Hiring process

• Behavioural and competency-based interviews should be completed without AI assistance.
• AI use in technical interviews depends on the role and will be explained by the Talent Partner.