Lead, Performance Marketing (Fintech)

Location: Hong Kong (SAR); onsite

Company

Mox is a digital bank providing financial management tools, banking products, rewards, and lifestyle benefits with a focus on customer research, data security, privacy, and data ethics.

What you will do

• Develop data-driven performance marketing strategies across affiliate, partnership, and digital distribution channels to acquire new customers.
• Promote credit cards, loans, deposits, investment services, and related financial products through targeted campaigns.
• Expand digital distribution through fintech platforms, travel apps, lifestyle marketplaces, travel agencies, booking platforms, and e-commerce partners.
• Build and manage an affiliate network, negotiate commission structures, and oversee tracking, attribution, and reporting.
• Optimize acquisition funnels through campaign analysis, A/B testing, conversion improvement, CPA reduction, and cross-selling initiatives.
• Lead localized campaigns for Mainland Chinese visitors using platforms such as WeChat, Alipay, and Trip.com/Ctrip, while collaborating with product, analytics, technology, compliance, and legal teams.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; a master’s degree is preferred.
• 12–15 years of performance marketing experience focused on affiliate programs, partnerships, and digital distribution.
• Expertise in affiliate marketing platforms, analytics tools, and performance optimization.
• Strong understanding of credit cards, loans, investments, and other financial products; financial services or digital banking experience is highly preferred.
• Experience scaling digital distribution channels and developing cross-border marketing strategies for Hong Kong consumers and Mainland Chinese audiences.
• Strong negotiation, relationship-building, analytical, communication, and team leadership skills.

Culture & Benefits

• Customer research guides the design of products, features, and rewards.
• Strong focus on data security, privacy, and ethical use of data.
• Banking and lifestyle benefits are provided.
• Permanent full-time employment in an onsite workplace.