Head of Demand Generation (Fintech)

Location: London, in office 4 days per week

Company

hirify.global is a regulated payments automation platform that helps businesses manage payroll, supplier payments, spend management, and payment collection through a single platform.

What you will do

• Own quarterly pipeline commitments across the Travel, Lending, corporate payments, and SME/accountant verticals.
• Lead demand generation pods that pair demand generation owners with product marketers.
• Develop paid search and social acquisition through structured testing, experimentation, and agency management.
• Turn events into a measurable pipeline channel with defined capture targets and post-event conversion tracking.
• Build the SME and accountant partner-led motion and establish an outbound capability with the sales development team.
• Define team structure, hire new roles, develop existing employees, and integrate AI agents, automations, and workflows into campaign operations.

Requirements

• Experience owning pipeline targets across multiple verticals or segments.
• Experience combining paid, lifecycle, events, and outbound marketing into one demand generation system.
• Strong understanding of funnel metrics, including lead-to-meeting-to-opportunity conversion rates and cost per meeting.
• Experience building a marketing function, managing agencies against clear goals, and working hands-on with platforms, data, and copy.
• B2B marketing experience is required.
• Demonstrated ability to build and ship AI agents, automations, and workflows independently.

Nice to have

• Experience in payments, fintech, or another regulated and technically complex product.
• Experience working with businesses in the £50–150M ARR range.

Culture & Benefits

• Company share option plan and annual discretionary bonus based on company and individual performance.
• £1,000 flexible benefits allowance, including private medical insurance, gym membership, and dental care.
• 33 days of annual leave including bank holidays, plus a day off for your birthday.
• Wellbeing app access covering therapy, coaching, counselling, management training, and mindfulness sessions.
• Onboarding and ongoing learning opportunities, company-wide events, and bike-to-work and e-bike schemes.