CRM Marketing Operations Manager (LEGO Education)

Location: Boston Hub, United States; hybrid schedule with 3 days in the office and 2 days at home weekly. No relocation assistance is offered.

Salary: $107,885–$161,827 annually.

Company

hirify.global Education develops educational programs and solutions that help educators support student learning.

What you will do

• Own CRM roadmap inputs and marketing technology governance for the US Marketing organization.
• Optimize CRM and marketing operations processes, including campaigns, audience segmentation, email journeys, attribution, forms, QA, and documentation.
• Improve lead scoring, routing, territory alignment, consent management, SDR support, and marketing-to-sales handoffs.
• Build and optimize SDR follow-up journeys for active campaigns.
• Own reporting across pipeline, revenue, channel performance, funnel conversion, and marketing KPIs.
• Coordinate agencies and vendors, operating cadences, work intake, QA reviews, purchase orders, invoicing, and timelines.

Requirements

• Hands-on experience with CRM and marketing automation systems; Microsoft Dynamics 365 is preferred.
• Strong understanding of lead management, sales development workflows, lead routing, MQL/SQL definitions, campaign attribution, and marketing-to-sales handoffs.
• Experience building marketing reports, dashboards, trackers, and performance narratives.
• Strong stakeholder management, communication, organization, project management, and problem-solving skills.
• Experience managing external agencies or vendors and working under tight deadlines.

Nice to have

• Experience with Power BI, Asana, Content Stack, or similar tools.
• Experience in or understanding of K–8 education.

Culture & Benefits

• Hybrid work policy averaging 3 days per week in the office.
• Enhanced paid family care leave.
• Life and disability insurance coverage.
• Wellbeing programs and access to the Headspace app.
• Colleague discount and bonus scheme when eligible.
• Inclusive workplace focused on diversity, belonging, children’s rights, and wellbeing.

Hiring process

• Applications are reviewed on an ongoing basis.
• Role eligibility and the hybrid work policy are discussed during recruitment.
• Drug screening is part of the hiring process; child safeguarding screening applies to positions with high engagement with children.