Marketing Manager II, Lifecycle & CRM Strategy

Location: Hybrid in Dallas, Texas; office attendance required Monday, Wednesday, and Thursday.

Salary: $90,000–$110,000 per year, plus potential bonuses and incentives.

Company

hirify.global is a consumer technology platform connecting families and caregivers and providing products and services for child, elder, pet, and home care.

What you will do

• Own lifecycle marketing strategies and campaigns across email, push, SMS, in-app, and embedded messaging.
• Manage campaign timelines, stakeholder coordination, launch communications, and performance follow-ups.
• Maintain journey maps, creative details, subject lines, and campaign performance snapshots.
• Design and evaluate experimentation plans for more than 20 lifecycle and behavioral journeys to improve targeting and personalization.
• Partner with Product, Engineering, and the ADI team on Iterable data flows, technical requirements, Tableau optimization, and CRM data accessibility.
• Investigate data issues and support quality assurance across Tableau, Iterable, and Snowflake.

Requirements

• 5+ years of lifecycle, CRM, or retention marketing experience with end-to-end campaign management.
• Strong project management, cross-functional collaboration, communication, and presentation skills.
• Strong analytical and quantitative skills, including experience with Tableau or Amplitude.
• Hands-on experience with marketing automation platforms such as Iterable or Braze.
• Ability to work independently, manage deadlines, interpret data, and make data-driven decisions.
• Bachelor’s degree required.

Nice to have

• Familiarity with automation, AI, and machine learning features in CRM tools for personalization and operational efficiency.
• Experience in agile, test-and-learn marketing environments.

Culture & Benefits

• Hybrid work environment based in the Dallas office.
• Health, life, and disability insurance.
• 401(k) employer matching program.
• Paid holidays and paid time off.
• Potential annual bonuses and short- and long-term incentives.