Marketing Operations Manager

Location: United States; New York hybrid and US remote options

Salary: $150,000–$200,000 per year plus equity

Company

hirify.global is an AI-native tax solution that automates tax compliance for digital businesses across 47 states and more than 70 countries.

What you will do

• Build and maintain scalable marketing automation systems for individual, SMB, and enterprise buyer journeys.
• Own marketing technology architecture, integrations, data enrichment, identity resolution, campaign taxonomy, and documentation.
• Develop lead scoring, routing, lifecycle automation, inbound pipeline, and sales handoff workflows.
• Audit systems, improve data hygiene and email deliverability, manage consent processes, and remediate technical debt.
• Create reporting, attribution, funnel analysis, and KPI frameworks that deliver actionable recommendations to GTM stakeholders.
• Partner with Sales, RevOps, and GTM leadership on CRM quality, lifecycle standards, SLAs, forecasting inputs, and performance measurement.

Requirements

• 6+ years of experience in marketing operations, marketing technology, or a related GTM role in B2B SaaS or software.
• Deep experience with marketing automation and technology platforms such as Marketo, Pardot, HubSpot, Dreamdata, Salesforce, Google Tag Manager, or Gong.
• Experience with website and CMS platforms such as Webflow, plus online and programmatic advertising platforms.
• Expertise in marketing automation, CRM data governance, analytics, lead scoring, persona segmentation, and account-based marketing.
• Strong analytical, organizational, project management, change management, and stakeholder communication skills.
• Experience designing and operating scalable systems independently as a team of one, with rigorous documentation and prioritization.

Nice to have

• Experience in a multi-product or multi-segment SaaS environment.
• Familiarity with B2B customer lifecycle management and customer journey mapping.
• Hands-on experience using AI tools or assistants for GTM workflows.

Culture & Benefits

• Equity participation and competitive compensation.
• Full medical, dental, and vision coverage.
• 401(k), wellness benefits, and office lunches and snacks.
• Regular team offsites and company events.
• Ownership-focused environment with opportunities to build a new function from the ground up.