Senior Manager, Marketing Operations (SaaS)

TL;DR

Senior Manager, Marketing Operations (SaaS): Leading the GTM engine, platforms, and data flows to attract and convert buyers with an accent on martech infrastructure and data orchestration. Focus on building a technical team, governing the martech roadmap, and ensuring reliable lead management and campaign reporting.

Location: Remote (USA). Applicants located within 45 miles of the Westlake/Dallas, TX office are expected to work on-site Tuesday through Thursday.

Salary: $121,500–$160,000 USD

Company

hirify.global provides a learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce.

What you will do

• Lead a technical team owning the GTM engine, including platforms, data flows, and integrations.
• Govern the full martech roadmap, managing vendor relationships, onboarding, and access governance.
• Design and maintain lead management flows from capture through CRM sync and routing.
• Own UTM governance, campaign attribution standards, and the data flows for pipeline and funnel reporting.
• Define data models, taxonomies, and field standards to maintain a robust GTM data foundation.
• Partner with Revenue Operations, Analytics, and IT on shared systems and data orchestration initiatives.

Requirements

• 8+ years of experience in B2B SaaS or enterprise technology marketing/revenue operations.
• 4+ years of experience managing teams of technical marketing or operations professionals.
• Deep hands-on expertise with Marketo, Iterable, and Salesforce CRM.
• Proven track record in designing lead management data flows and campaign tracking infrastructure.
• Strong command of data architecture, API integrations, and data orchestration.
• Must be based in the USA.

Culture & Benefits

• Blended work environment supporting collaboration, flexibility, and connection.
• Competitive compensation, bonus eligibility, and comprehensive medical coverage.
• Unlimited PTO and wellness reimbursement.
• Professional development funds to support continuous learning.
• Mission-driven culture focused on tech upskilling and inclusion.