PPC Specialist (Google Ads)

TL;DR

PPC Specialist (Google Ads): Managing paid media strategy and execution across multiple U.S. markets with an accent on Google Ads, Local Services Ads (LSA), and landing page optimization. Focus on driving lead generation, reducing Cost Per Lead (CPL), and maximizing return on ad spend through data-driven campaign management.

Location: Must be based in Ecuador, Peru, Chile, Guatemala, or Panama and available to work during U.S. business hours.

Company

hirify.global is a recruitment and talent sourcing partner connecting skilled professionals with international clients.

What you will do

• Manage and optimize Google Ads MCC accounts and Local Services Ads (LSA) across multiple locations.
• Build, launch, and refine Google Search campaigns, including keyword research and negative keyword management.
• Optimize landing pages using Unbounce or similar platforms to improve conversion rates.
• Monitor key performance metrics such as CPL, ROAS, and conversion rates to ensure budget efficiency.
• Prepare weekly and monthly performance reports with actionable recommendations for leadership.
• Develop and test Meta Ads campaigns to support lead generation and brand awareness.

Requirements

• 3+ years of hands-on PPC management experience.
• Proven experience managing Google Ads Search campaigns and Local Services Ads (LSA).
• Experience managing multi-location or franchise-style advertising accounts.
• Proficiency in landing page optimization tools like Unbounce or Instapage.
• Must be available to work during U.S. business hours.
• Strong analytical skills with experience in performance reporting and conversion tracking.

Nice to have

• Experience in home services industries (HVAC, plumbing, roofing, etc.).
• Familiarity with call tracking platforms like CallRail or CallTrackingMetrics.
• Basic HTML/CSS knowledge.
• Experience using AI tools and marketing automation platforms.
• Experience managing Meta Ads campaigns.

Culture & Benefits

• Fully remote work environment.
• Opportunity to manage large-scale, multi-location advertising budgets.
• Direct impact on business growth and lead generation strategies.
• Access to modern marketing tools and platforms.
• Clear career progression paths into senior or management roles.

Hiring process

• Initial phone screen.
• Spark Hire intro video (3–5 minutes).
• Practical assessment (Google Ads & campaign optimization scenario).
• Client interview.