PPC Specialist (Google Ads & Performance Marketing) – Remote

Location: Remote from Mexico, Colombia, Brazil, Costa Rica, or Jamaica; U.S. business hours required.

Company

hirify.global is hiring for a client operating a rapidly growing, multi-location home services organization.

What you will do

• Manage Google Ads MCC accounts, Search campaigns, budgets, bidding strategies, keywords, audiences, and negative keywords across multiple markets.
• Optimize Local Services Ads, monitoring lead quality, budget pacing, disputes, account health, and service-location performance.
• Build and optimize conversion-focused landing pages in Unbounce, Instapage, or similar platforms, including location-specific pages and A/B tests.
• Manage Facebook and Instagram lead-generation campaigns, including custom audiences, retargeting, and lookalike audiences.
• Produce weekly and monthly reports covering CPL, cost per booked job, CPA, conversion rate, and ROAS.
• Recommend data-driven campaign, budget, and market-expansion initiatives that increase qualified leads and reduce acquisition costs.

Requirements

• 3+ years of hands-on Google Ads management experience, including ownership of campaign strategy and optimization.
• Experience with Google Search Ads, Google Local Services Ads, and multi-location or franchise advertising accounts.
• Experience managing large advertising budgets; $200K+ monthly spend is preferred.
• Strong expertise in bid strategies, keyword management, audience targeting, campaign optimization, and conversion tracking.
• Experience with Unbounce, Instapage, or similar conversion-focused landing page platforms, plus strong CRO knowledge.
• Strong written and verbal English communication skills and availability during U.S. business hours; candidates must be based in Mexico, Colombia, Brazil, Costa Rica, or Jamaica.

Nice to have

• Meta Ads, home services marketing, Google Business Profile, and Local SEO experience.
• Experience with CallRail, CallTrackingMetrics, ServiceTitan, AI-powered marketing tools, or pay-per-lead platforms such as eLocal.
• Basic HTML and CSS knowledge.

Culture & Benefits

• Fully remote position with long-term growth opportunities.
• Ownership of paid media strategy across multiple markets.
• Direct impact on lead generation and revenue growth in a performance-focused environment.
• Career progression toward Senior PPC Specialist, Performance Marketing Manager, Growth Marketing Manager, or Head of Paid Media.

Hiring process

• Record a 3–5 minute introductory video through Spark Hire.
• Complete a client interview.
• Receive an offer and complete onboarding.