PPC Specialist (Paid Media)

TL;DR

PPC Specialist (Paid Media): Managing paid media performance across Google Ads, LSAs, and Meta Ads for a multi-location home services business with an accent on lead generation and budget optimization. Focus on improving CPL, CPA, and ROAS through strategic campaign execution and landing page optimization.

Location: Remote (Must be based in Colombia, Brazil, Mexico, Argentina, or Costa Rica). Working Hours: U.S. Business Hours

Company

hirify.global is a candidate sourcing firm hiring on behalf of a rapidly growing multi-location home services business.

What you will do

• Manage Google Ads MCC accounts, building and optimizing Search and Local Services Ads (LSAs).
• Design, build, and A/B test landing pages using Unbounce and Instapage to improve conversion rates.
• Track and analyze key performance metrics including CPL, Cost Per Booked Job, and ROAS.
• Develop audience targeting and retargeting strategies for Meta Ads.
• Conduct keyword research and search term analysis to reduce wasted spend and scale successful campaigns.
• Build weekly and monthly performance reports with actionable data-driven recommendations.

Requirements

• 3+ years of hands-on PPC management experience.
• Strong expertise in Google Ads, Search Campaigns, and Local Services Ads (LSAs).
• Experience managing multi-location or franchise-style advertising accounts via Google Ads MCC.
• Hands-on experience with landing page platforms such as Unbounce or Instapage.
• Must be based in Colombia, Brazil, Mexico, Argentina, or Costa Rica.
• Ability to work during U.S. Business Hours.

Nice to have

• Experience in home services industries (Plumbing, HVAC, Roofing, Restoration).
• Familiarity with Google Business Profile (GBP), CallRail, or CallTrackingMetrics.
• Basic HTML/CSS knowledge.
• Experience utilizing AI tools and marketing automation to enhance campaign performance.

Culture & Benefits

• High-ownership, performance-focused environment with minimal supervision.
• Direct impact on lead generation and measurable business growth.
• Opportunity to work with modern advertising platforms and optimization tools.
• Clear long-term career growth paths toward Senior PPC, Performance, or Growth Marketing management.

Hiring process

• Initial application review.
• Spark Hire intro video (3–5 minutes) to showcase paid media experience.
• Client interview.