CPG Senior Paid Advertising Strategist (AI)

Location: Remote in Costa Rica, Ecuador, Honduras, Mexico, or Nicaragua

Company

hirify.global is an AI-native growth firm combining strategic marketing expertise with proprietary technology to help brands achieve measurable business outcomes.

What you will do

• Own the end-to-end execution and performance of paid social and paid media campaigns across platforms including Google, Meta, TikTok, Pinterest, LinkedIn, YouTube, and Bing.
• Build campaigns, perform keyword research, develop ad copy, optimize bids, manage budgets, and maintain accurate budget pacing.
• Lead proactive optimization and strategy recommendations, identifying performance opportunities and risks before client requests.
• Own reporting and weekly client progress recaps, translating performance data into clear insights and next steps.
• Maintain client testing roadmaps and project-manage experimentation and follow-up actions.
• Collaborate with account leadership and Specialists on strategy, delivery, communication, and performance improvements.

Requirements

• 2–3 years of digital marketing experience, including 1–2 years in an agency setting.
• At least 2 years of hands-on experience with two or more paid advertising channels.
• Experience with campaign development and optimization, including bid optimization, keyword research, ad copy development, campaign strategy, and performance optimization.
• Proficiency with Google or Microsoft Office suites and Google Analytics.
• Strong understanding of full-funnel marketing, organizational and project management skills, and client-facing communication.
• Advanced spoken and written English proficiency is required; the role is limited to candidates working remotely from Costa Rica, Ecuador, Honduras, Mexico, or Nicaragua.

Culture & Benefits

• AI tools and proprietary platforms are used to enhance analysis, decision-making, and execution.
• Work in a people-first environment centered on curiosity, accountability, collaboration, and measurable client results.
• Collaborate across strategy, execution, analytics, creative, and technology disciplines.
• Equal opportunity workplace committed to diversity and inclusion.